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The significance of Corporate Social Responsibility
Nature and concept of corporate social responsibility
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Social Responsibility
Pepsico and Coca Cola being two giants in the world beverage market, the two organizations have a major role in social responsibility. This involves legal approach, Market approach, Stakeholder approach, Workplace condition and Environmental approach. Both organizations are obliged to act socially responsible and have taken it very seriously. This has not only benefited the stakeholders and the public, but also has contributed immensely on the growth of reputation and stability of the two organizations in the world market.
Social responsibility in Coca Cola
Coke regards Social responsibility as a higher priority in their organization. Most important responsibilities Coke states are, improving the organization’s social, environmental, and economical performance, full filling the expectations of their stakeholders continuously. Most of all, increasing the company's performance while ensuring the sustainability and operational success of the company. This is achieved through the guidance of the Corporate Social Responsibility (CSR) Approach of Coca Cola.
The CSR is divided into 4 main areas where the organization focuses on. They are Workplace, Environment, Market place and Community.
Workplace
The organization encourage the employees to improve and promote their personal abilities. Coke consists of employees from all religions, cultures, sexes and races, and treats all employees according to their performances, job description along with providing evenly handed opportunities and working conditions.
A code of ethics is established to guide the internal working environment.
• Employee rights
Coca Cola adopted the declaration of "Workplace Policy Rights and the Human Rights Policy in 2007. This was done in orde...
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...the environment and the sustainability. It has to be made by the least environmental impact, must be durable, safe and must be reusable or recycled.
Community
Coca Cola cares about the needs and expectations form the local communities and responds to community needs. Following are a few community programs that coke is engaged in:
• Life plus Foundation
• Aid campaign for Africa
• Disaster relief
• Empowerment of women
• Beach cleaning
Social Responsibility of PepsiCo Inc.
Pepsi takes Social Responsibility very seriously. According to Pepsi “Every large company has a strong responsibility towards the countries where it conducts business and an important role to play in the market and in society as well”. Pepsi states it’s primary goal is to prove that Pepsi is a trustworthy stakeholder, reliable and acting with integrity and caring for the local community.
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
President Indra Noovi heads PepsiCo’s Sustainability Task Force which was formed to guide the company’s sustainability efforts in three focus areas of Performance with Purpose: Human, Environmental and Talent Sustainability. Performance with Purpose is PepsiCo’s promise “to deliver sustained financial performance by: Providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities in which we operate.” (Environmental Sustainability)
With the various things such as mixed cultures quality assurance employee training etc. it can be seen that Coca Cola is determined to be ‘The very best’. As a whole, Coca Cola do not only want to make profit and be the No.1 dinks company, but they also wish to help the community and environment to the best of their ability. With the amount of money that they have put into doing this, they push themselves to become even more successful by gaining more and more trust from customer. BLIOGRAOPHY Advanced Business: Michael Fardon Frank Adcock Ian Birth David Cox Michael Matchan
One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.
It aims to make sporting competitions possible by supporting events for the participation and pleasure of athletes and spectators. Coca-Cola has a long history of sports sponsorship including the Olympic Games, football, tennis and Special Olympics. . Coca-Cola has been involved with the Olympic Games since 1928. It has been sponsoring the football World Cup since 1978 and is actively involved with the Wimbledon Championships. Coca-Cola's support is at all levels.
Business ethics are the core fundamentals of a business and are extremely important for organizations smooth and successful operation. It can have either positive impact by operating ethically or negative impact if they are caught up in any unethical situation or dilemma. Ethics has been defined as “study and philosophy of human conduct with an emphasis in determining the right and wrong” (Ferrell et.al, 2010). This case study will analyze Coca Cola for the ethical dilemmas they were involved in Belgium, and how the company responded to the issues.
According to Mike Peng, Corporate Social Responsibility (CSR) is the consideration and response to issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with traditional economic gains the firm seeks. CSR is a way in which a company seeks to achieve a balance between profit, environmental concerns and social imperatives. This is known as the ‘Triple-Botto...
...e and Pepsi’s already established image as producers of premium product is key to discouraging other companies from entering the soft drink industry. However, as the market in the U.S has leveled off, they should continue to invest globally in marketing and advertising for further profit growth, which will in turn positively influence their well established brands to further increase soft drink sales and profits.
Coca-Cola HBC has 36,362 employees among those 87% are highly engaged based on the latest statistics recorded on their website (Coca-Cola HBC 2016). The company has developed new set of corporate values two of which specifically designed to address the concerns observed during their latest employee survey including, work-life balance and providing more opportunities regarding “employee input into the business”. The company has tried to
The social responsibility activities of PepsiCo emphasizes on sustainable agriculture, water use efficiency, alternative sources of energy, packaging, wasting, and recycling. The company is also promoting a healthy lifestyle with product like whole grain snack and vitamin beverage. PepsiCo makes sustainability an innate part of their company culture to improve their business strategy and gain competitive advantage. According to Triple Pundit website, PepsiCo reached two years early its 2015 goal of delivering potable water. The sustainability report shows PepsiCo’s effort to nourish customers with healthy products. By going green, companies like PepsiCo have been able to adapt to the expectation of the toda...
Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
There are many different problems at Coca Cola companies which are not connected to the Human Resource Management nevertheless, the changes need to start first at this department. As it was stated in the introduction, every organization is based on people who are working in it and needs of these people must be satisfied in all four areas: performance evaluation, compensation, career development and succession planning. Coca Cola is a successful international company which manages to create the positive image in the eyes of consumers. Now it needs to invest money and effort in created loyalty and satisfaction among its employees.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.