Apple Vs Coca Cola Essay

987 Words2 Pages
bulb-icon

Recommended: The success of coca cola advertisements

he top three brands in the world today according to www.interbrand.com are:
1 Apple
2 Google
3 Coca Cola
When we look at these three brands there brand strength is very high as the have all created a strong brand that is well known around the world today
Firstly Apple is number one of the best global brand according to interbrand. So what makes Apple so different that it has the number one spot compared to Google and Coca Cola? Even though Apple have many different products their core or most famous one is the iPhone that they keep creating a new one every year. It minimizes the decision making process for the consumer by making things simple of all the phones being similar with minor differences (www.techland.time.com). With Apple their product …show more content…

Apple have many target markets and Apple can move with technology and keep creating more products to stay this successful business that it has come to be. Apple stay ahead of their …show more content…

It was created in 1886 and over 100 years later has become this successful global brand today that everyone knows about. There are many different factors that can help a company build a successful brand. Like all companies Coca Cola built a quality and core product and found their target market which is the famous Coke for everyone, the Diet Coke for the ladies, then not for the company to be seen as sexist they brought out the Coke Zero for the men. The positioning of a brand is very vital as it can help establish a clear different advantage in the minds of the consumers. This does happen as Coca Cola try to keep the same core product which is Coke but adapting it to offer the needs of all consumers. They do this as I said above of the different products adapted to all the target markets. Coca Cola also uses strategic positioning to keep the same image all around the world which is successful as it as seen as part of people’s lives today. (www.softdrinkcolawar.blogspot.ie). Also from the success of the brand today Coca Colas global marketing helped them a lot. Having a well-blended communications in the company which is having promotional activities needed to create clear positions but keeping the target market in mind (Class Notes 2016). To communicate with their consumers Coca Cola have made some very successful advertisements one of their biggest ones to date was “Share a Coke” campaign. Coca Cola decided to

Show More
Related

  • Apple's Five Forces Analysis Of Apple

    1160 Words  | 3 Pages

    Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers. By focusing on a particular set of consumers who are willing to pay more has enhanced the company’s premium pricing strategy which is also a stands to be a differentiator. Product design is a major factor that has enhanced all Apple’s products to be different, when the company introduced its iPod, iPhone and iPad no other similar product could match up with the features of these

    Read More

  • The Dupont Analysis of Apple and Microsoft

    925 Words  | 2 Pages

    Apple Inc. originated out of California in 1976. Steve Jobs and Steve Wozniak dropped out of college together to begin making technology in their garage. Apple’s technology skyrocketed becoming one of the top technology producing companies. They fell short in the nineties though, companies began to catch up and now there was more competition than before. Apple released their ipod in 2001, putting them back in the leadof the technology industry (The History of Apple). Presently, Apple is still exceeding other companies in the technology industry, such as Microsoft, Blackberry, Google and Hewlett Packard. Microsoft is Apple’s largest competitor, which is revealed through the Dupont analysis and other activity ratios, these particular ratios also make known that Apple’s numbers are not all accurate.

    Read More

  • Coca Cola Essay

    1437 Words  | 3 Pages

    American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.

    Read More

  • Apple Inc.: The Company of the Future

    1167 Words  | 3 Pages

    Apple Inc. went from rags to riches in becoming the largest company in the world by market cap and making $108 billion in 2011 (Heather). Apple Inc. was an underdog and Microsoft was ruling the technology world. Then Apple made the iPod and the iPhone and with that they took over the technology world. Apple sold one million iPhones in the first three months of releasing of the first iPhone in 2007 (Heather). Since the beginning of Apple, Apple’s

    Read More

  • Financial Analysis of The Coca-Cola Company

    1771 Words  | 4 Pages

    Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.

    Read More

  • Analyzing the Apple Brand

    1928 Words  | 4 Pages

    Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network

    Read More

  • Strategic Management of Apple, Inc

    1524 Words  | 4 Pages

    The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.

    Read More

  • Swot Analysis Of Apple

    1165 Words  | 3 Pages

    Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.

    Read More

  • The Five Drivers Of Globalization Of Apple Inc.

    1916 Words  | 4 Pages

    has a competitive advantage over their competitors. One of the methods that Apple uses to maintain a competitive advantage in international markets is tying their hardware and applications together with an integrated operating system. This means that one of their devices, such as the iPad works very much like the iPhone and many of the apps run one device just as they do on the other. The only difference would be the size of the product. Apples laptop is larger than the iPad which is larger than the iPhone. Otherwise these products share the same functionality and information through connectivity. They share functionality and information seamlessly through connectivity, constantly updating customer’s lives through simple plug-in. I think this is the number one reason why Apple has an edge over their

    Read More

  • Managing Organizational Structure at Apple Inc

    1512 Words  | 4 Pages

    Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.

    Read More

  • Coca-Col Marketing Mix Assignment Of The Coca Cola Company

    1844 Words  | 4 Pages

    As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.

    Read More

  • Evaluate The Brand Elements Of Apple

    729 Words  | 2 Pages

    In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.

    Read More

  • Coca Cola Bottling Company: Planning, Management, Leading and Controlling

    1550 Words  | 4 Pages

    Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un...

    Read More

  • Coca Cola Competitive Advantage Essay

    910 Words  | 2 Pages

    Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.

    Read More

  • Coca-Cola Brand Image

    809 Words  | 2 Pages

    Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.

    Read More

More about Apple Vs Coca Cola Essay

Open Document