Coca Cola Risk Management Essay

930 Words2 Pages

Discussions regarding financial markets and natural disasters often center on risk management, highlighting the extreme losses than can occur. As risk management progresses into companies all over the world, determining the amount of risk present, and adjusting those risks in the best way suited for future objectives must be taken into consideration. Researchers are focusing on ways to calculate and diminish uncertainty, as well as detect, mitigate, and transfer the risk associated with over-industrializing and expansion of companies. Organizations must establish procedures that monitor the uncertainty of their operations. Coca-Cola Enterprises serves as a model by focusing on the prevention aspect of risk management, rather than reacting and responding after natural disasters have occurred. An event is uncertain if its result affects any …show more content…

Coca-Cola Enterprises performs numerous tasks that focus on the prevention of damage due to natural disasters. Rather than reacting and responding after natural disasters have occurred, this enterprise succeeds in collaborating a partnership between financial and natural needs. Coca-Cola assesses its social and environmental risks annually, which include health and wellness trends, adverse weather, and global climate changes (Committed to 2020: Shaping a Sustainable Future in Europe). As John Brown, Director of Risk Management Supply Chain and Technical at Coca-Cola, states, this supply chain strives to prevent any possible dangers that can result from their ongoing expansion. “This approach ensures that risks are identified and managed at the local level, which in itself is true risk management across the enterprise. The sweet spot is where we can identify systemic risks across multiple entities and then apply higher level resources to solve these risks once, instead of multiple times, and with sometimes different approaches”

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