The Five Steps Of Risk Management In Coca-Cola

e risk management process typically includes five steps. These steps are 1) identifying all significant risks, 2) evaluating the potential frequency and severity of losses, 3)developing and selecting methods chosen, 5) monitoring the performance and suitability of the risk management methods and strategies on an ongoing basis.

As the first step, identify potential risks plays a crucial role in the risk management process. The core purpose of identifying risk is to figure out causes of risk and analyze result caused by the risks and its probability . Hence, risk identification can begin with the source of problem, or with the problem itself. The chosen method of identifying risk may depend on culture, industry practice and compliance. The identification

Some common risk identification methods are: Objectives -based risk identification, Scenario-based risk identifying, Taxonomy-based risk identification, and Risk charting.

One Failure example of risk management process is Coca-Cola Company. As known, Coca-Cola is the world’s number one drink manufacture, with Coke being its most important and biggest selling product. In order to beat its main rival, Pepsi, which releases Aquarium into the no-carbonated drinks and bottled water market, sales of Coke decided to launch Dasani which is Coke-Cola’s con tribulation to the bottled water market in Europe. Breaking into the European market would therefore help Coca-Cola’s sale of their bottled water rise above that of Pepsi’s as Pepsi had no

As has been discussed before, risk identification plays an important part in the risk such as unique, subjective, complex and uncertainly. There are no two identical leaves in the world; similar, there are no two exactly the same risk either. Hence the best risk manger could not identify risk completely. Besides, risk identification assessment is done by risk analysts. As the different level of risk management knowledge, practical experience and other aspects between individuals, the result of risk identification may be difference. Furthermore, the process of identifying risk is still risky. Once risks have been identified, corporations have to take actions on limiting risky actions to reduce the frequency and severity of risky. They have to think about any lost profit from limiting distribution of risky action. So reducing risk identification risk is one of assessments in the risk