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Background of coca cola company
Background of Coca-Cola
Coca.cola industry background
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Over the years, Coca Cola has made a name for itself. What started out as a small thing, soon grew into a large and thriving company. There are bases for the Coca Cola company all over the world. Many people know and love Coca Cola. The big question is, what makes the Coca Cola company and its product so great? Over the years, the Coca Cola company has done a lot for the world in the means of economical and environmental aid. One of the most recent things Coca Cola has done is donate money to Mexico and the Caribbean for hurricane relief. The money that is being donated is tripling. The total amount is going up to 4.3 million dollars (“Coca Cola donates an additional $4.3 million to Mexico and the Caribbean” n.p). Coca Cola had already donated …show more content…
Recently, the African Coca Cola foundation has donated $1, 800, 000 worth of medical supplies to six out of the thirteen African countries where it operates. Two containers went to Sierra Leone, two went to Liberia, one went to Cape Verde, two went to Guinea Conakry, one went to Ghana, and one went to Gambia (“Equatorial Coca Cola Bottling Company Delivers Medical Materials to Six African Countries” n.p). All of this has benefited the countries of Africa. This is a project that is part of the ShareHope program that the African Coca Cola foundation and Medshare operate (“Equatorial Coca Cola…” n.p). The Equatorial Coca Cola Corporate Affairs director, Juan de Rueda, says, "Our company has always been actively involved in the development of the families and communities of the countries where we work and this commitment is demonstrated by our partnership with the Coca-Cola Africa …show more content…
In 2005, Coca Cola started working with private investor Alkem Nigeria Limited. They set up a recovery sale and buyback scheme for PET bottles that were recycled as synthetic fibers (“Group Advocates Collaboration on Waste Recycling” n.p). Later in 2012, Coca Cola reached out to beveraging companies and formed a voluntary group that helped with advocation for recycling and waste (“Group Advocates Collaboration on…” n.p). As we can see, from the hurricane relief donations to the recycling advocation, Coca Cola has done its part to provide economic and environmental aid for different places of the
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
Coca-Cola is an enormous corporation that is constantly guzzling fossil fuels and using energy resulting in a considerable carbon footprint. However, Coca-Cola has taken this carbon footprint into its own hands by applying certain measures such as acquiring eco-friendly brands (e.g. Odwalla), reducing material use in their products, and modifying their refrigeration process to reduce the amount of carbon dioxide released into the atmosphere. Through these small steps to minimize its carbon footprint, Coca-Cola is contributing to the global cause of preserving Earth's environment as we know it today.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Coca-Cola holds its values to a high standard using them in the decision-making process, and overall actions on a global scale. Some of the key values Coca-Cola strive for are leadership, collaboration, integrity, accountability, passion, diversity, and quality. Collectively these values lead to a strong product made through teamwork and dedication that evokes change in the world. In general, t...
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Coca-Cola HBC joint value creation teams’ goal is to help to meet the issues related to sustainability which are essential for customers through awareness campaigns and efficiency programs on environmental benefits (Coca-Cola HBC Corporate Social Responsibility Report
Coca-Cola took gradual steps to overcome challenges and difficulties to become the all time favorite drink of billions of people. They employ more than 30,000 people around the world. It is unarguably the most visible company in the world. (Vrontis And Sharp, 2003, p. 290) Their three main missions include “to refresh the world - in mind, body and spirit, to inspire moment of optimisim - through our brands and actions, and to create value and make a difference everywhere we engage” (Coca-Cola, n.d. (b)).
Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to
Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print. Coca-Cola: A Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm. Coca-Cola Our Company- Around The World, retrieved 5/18/07 from http://www.coca-cola http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal. Penton Publishing. October/November 2005.
The main reason is to boost up the sales of Coca-Cola and also as a gratitude to their customers, collectors and fanatics.
This proven track record for the company can be attributed to a number of factors, the first which is relatively crucial is the company's secret formula for Coca-Cola, which comparably tastes better than what competition has to offer in the market. The company's ability to come up with new products while at the same time reinventing the old products has offered them a competitive edge over their peers. The company boasts of having the world's most diverse and comprehensive distribution networks, this offers them accessibility to billions of people in areas that would prove rather difficult for their peers to distribute their products. The African continent has been cited as an excellent example, it is more often than not to see a distribution outlet for coke on a remote location on the continent
Some of our group improvement programs incorporate the "Parivartan" and "Pragati" retailer preparing program, Career Development focuses to prepare youth and make them employable, ladies strengthening program as stated in “COCA-COLA ZERO – ONE OF THE COCA-COLA COMPANY’S MOST SUCCESSFUL AND SIGNIFICANT INNOVATIONS –– NOW IN INDIA (2015)”.Because of its waste concentrates, Coca-Cola was condemned for dirtying the close-by crisp water and ground water and soil; as a result of this issue, ranchers are experiencing water shortage. Regardless of all these social and social issues, clients are utilizing Coca-Cola due to its solid image notoriety everywhere throughout the
In conclusion, the Coca-Cola Company strives for the best and have a major concern for their customers. With Coca-Cola facing obstacles against different protestors about their product they still manage to carry on of the top soft drinks known throughout the world. Cola-Cola took the initiative to understand different cultures, religions, and languages in order to become a Multinational Corporation. Coca-Cola attempted numerous foreign market entry strategies in order to grow its customer base and its revenues. Some of the entry strategies foreign direct investment, joint ventures, franchising and exporting. Even though all these approaches faced many obstacles the administration was effective in overcoming the trials. (CHEPTEGEI, 2012)
Coca-Cola was established over 130 years ago and has been a leader in global supply chain management strategy. Coca-Cola Enterprise (CCE) has dominated the global soft drink market for more than a century, and continued it 12 year reign at the top in 2011, according to Interbrand’s global rankings. (www.interbrand.com) CCE is responsible for manufacturing and distributing a wide range of soft drinks under the Coca-Cola umbrella from Coke itself to Fanta, Minute Maid, Dasani water, Powerade sports and Fuze energy drinks. The company’s operations span eight territories in Western Europe, delivering more than 600 million cases of product to retailers every year, which are then sold to over 170 million consumers.
Coca –cola runs campaigns to engage its audience and generate content that they can share.