Coca- Cola an Iconic Trademark
Coca-Cola was established over 130 years ago and has been a leader in global supply chain management strategy. Coca-Cola Enterprise (CCE) has dominated the global soft drink market for more than a century, and continued it 12 year reign at the top in 2011, according to Interbrand’s global rankings. (www.interbrand.com) CCE is responsible for manufacturing and distributing a wide range of soft drinks under the Coca-Cola umbrella from Coke itself to Fanta, Minute Maid, Dasani water, Powerade sports and Fuze energy drinks. The company’s operations span eight territories in Western Europe, delivering more than 600 million cases of product to retailers every year, which are then sold to over 170 million consumers.
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The company had to replace outdated systems with a modernized platform, requiring a more modern and consistent supply chain. Improving supply chain responsiveness requires firms to reevaluate their supply chain relationship, utilize business process reengineering, reposition and automate warehouses, design new products and services (Wisner, 2012). CCE continually look for new investments to increase productivity. Coca-Cola Enterprise deliver a new SAP that included ordering processing, manufacturing, financial transactions, human resources, procurement and other related processes. The complex Enterprise Resource Planning (ERP) system required intense training and over-the –shoulder support. It was designed to replace legacy systems currently installed, shorting the cycle time in processes and improving …show more content…
To stay competitive Coca- Cola maintain a strong collaborative relationship with their supplier’s in Europe. Coca- Cola and their preferred suppliers realized the rewards of working together to boost the outcome for both. They have one of the largest independent bottling companies in the world. These bottling partners help in the distribution of products across the world. They combine other products to create some of the most popular beverages in Europe. They developed “Finley” a soft drink mix to refresh a “more mature Palate”. It is distributed in Belgium, Luxembourg and France since 2014. (Bouckley,
Facts: In 1886, John Pemberton invented a caramel-colored soft drink. It was name Coca-Cola after the main two ingredients kola nuts and coca leaves. The problem came when they called the beverage Coke. Coca- Cola Company sued The Koke Company from using the word “Koke” for any of their products. Coca- Cola Company was the plaintiff and The Koke Company was the defendant in this case. Coca- Cola states that the Koke Company is in violation of trademark infringement and it is unfairly making and selling the beverage that use a trademark of Coke. The defendant The Koke Company propose to manufacture and sell as a bottled product soft drink, which the defendant has designated as "Koke-Up"
A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Products and services have become so alike that they fail to distinguish themselves by their quality, efficacy, reliability assurance and care.
The Supply Support Activity (SSA), which is the Army’s grass root warehousing facility, is the nuts and bolts that holds together the elite fighting machine we call the United States Army. It is the place where all classes of supply are received, processed and issued to customers, it is also the place where the RL process begins. The Army has recently moved to a new and innovative warehousing platform known as the Global Combat Support System–Army (GCSS-A). GCSS-A is an Enterprise Resource Planning (ERP) system powered by SAP. This system integrates financial, maintenance, and warehouse management into one central system, whereas, in previous years these operations were separate, thus creating a disconnect between the systems in many cases.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
The Coca-Cola brand is the leading one in the beverage industry in the world. This company is the biggest producer, seller, and distributor of soft drinks and syrups throughout the globe (Oliver, 1986). In the US, it is the most popular and largest corporation. This firm is widely recognized through its popular product Coca-Cola which was discovered and made by John Smith in the late 1880s (Hays, 2004). Except of this core product, there are a number of other ones.
American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
1. Do you believe each video gave a fair, unbiased representation of Coca-Cola? Why or why not? I do not believe the videos were free from a fair, unbiased representation of Coca-Cola. Most of the video the narrators were stating facts, but one of the statements were more on an opinion side than the others. Without the opportunity to hear from Coca-Cola representatives the statements about the leaders make the poor decisions to please upper management to gain a larger paycheck is not factual.
In Australia, the Coca-Cola’s bottler known as Amatil, aimed to expand its bottling operations at a nearby plant thereby triple its water extraction to 41 million liters annually. However, such action by Amatil has led to one of the worst droughts in 100 years in Gosford, which is situated to the north of Sydney. Moreover, in the United States alone, Coca-Cola sells over 25 million polyethylene terephtalate bottles made from non-renewable resources. This material is used to manufacture millions of bottles of soda and juice each day. The company thus refuses to take back these bottles thereby going against its policy to use more post-consumer plastics. As a result, Coca-Cola contributes heavily in polluting the environment and doing little to conserve it by turning down recycling.
The history of Coca-Cola began in 1886 when a pharmacist from Atlanta, Dr. John S. Pemberton created a different soft drink through his curious experiments. He created a flavoured syrup which was then mixed with carbonated water at a neighbourhood pharmacy shop. This drink was sold at soda fountains as a patent medicine for five cents a glass. It gained huge popularity in the Unites States due to a common belief that carbonated water was good for health. Pemberton’s claim that Coca-Cola cured many diseases like addiction to morphine, headache also led to an increase in sales. Coca-Cola made an average sales of nine servings per day in Atlanta.
Along with Pepsi, Coca cola is among the two leading carbonated soft drinks brands in the world. The two companies are always competing with each other to gain market share and revenues through innovative product offers and marketing stunts. But both the companies depend on a value chain that is similar has the same properties. Concentrate producers – this component of the CSD industry has a low bargaining power. This is so because the raw materials that are used are easily available and therefore entry into the market in this aspect is easy.
By defining “real stakeholders” as those who have a legitimate claim and firm has responsibility towards them and the influence and power are reciprocal (Fassin 2009), the following groups are real stakeholders for whom Coca-Cola HBC is responsible in terms of both management and ethical issues.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.