Coca Cola Company Essay

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Coca- Cola an Iconic Trademark
Coca-Cola was established over 130 years ago and has been a leader in global supply chain management strategy. Coca-Cola Enterprise (CCE) has dominated the global soft drink market for more than a century, and continued it 12 year reign at the top in 2011, according to Interbrand’s global rankings. (www.interbrand.com) CCE is responsible for manufacturing and distributing a wide range of soft drinks under the Coca-Cola umbrella from Coke itself to Fanta, Minute Maid, Dasani water, Powerade sports and Fuze energy drinks. The company’s operations span eight territories in Western Europe, delivering more than 600 million cases of product to retailers every year, which are then sold to over 170 million consumers. …show more content…

The company had to replace outdated systems with a modernized platform, requiring a more modern and consistent supply chain. Improving supply chain responsiveness requires firms to reevaluate their supply chain relationship, utilize business process reengineering, reposition and automate warehouses, design new products and services (Wisner, 2012). CCE continually look for new investments to increase productivity. Coca-Cola Enterprise deliver a new SAP that included ordering processing, manufacturing, financial transactions, human resources, procurement and other related processes. The complex Enterprise Resource Planning (ERP) system required intense training and over-the –shoulder support. It was designed to replace legacy systems currently installed, shorting the cycle time in processes and improving …show more content…

To stay competitive Coca- Cola maintain a strong collaborative relationship with their supplier’s in Europe. Coca- Cola and their preferred suppliers realized the rewards of working together to boost the outcome for both. They have one of the largest independent bottling companies in the world. These bottling partners help in the distribution of products across the world. They combine other products to create some of the most popular beverages in Europe. They developed “Finley” a soft drink mix to refresh a “more mature Palate”. It is distributed in Belgium, Luxembourg and France since 2014. (Bouckley,

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