Cirroc Marketing Campaign Paper

1664 Words4 Pages

Introduction The target market for my Cîroc marketing campaign is the Multicultural market, specifically African American and Hispanic consumers. Each element of the campaign is vital and I will explain part of the designed Cîroc marketing mix to include the marketing media, the product and the offer in order to create an effective multicultural campaign. The goals of my campaign are to deliver a clear brand message, connect emotionally with the target audience and confirm the brand’s credibility, which will position the brand to improve on overall conversion rates. There is an arsenal of powerful resources available to tap deeply into consumer’s social relationships and to encourage consumers to play an active role endorsing the product …show more content…

This method of promotion is one of the only legal ways to offer many promotional rewards to consumers in the alcohol beverage industry. I will execute two ways. First for those that prefer face-to-face interaction, I will provide a booklet of coupons in the store, on displays, the shelf near the Cîroc bottle and at the counter for consumers to physically grab and walk away with. They will then need to mail in the rebate along with a receipt to receive their offer. Secondly, for the digital perceptive consumers, I will collaborate with online digital redemption apps to offer rebates on purchased Cîroc. This works in the way the consumer purchases the product being offered under the guidelines, takes a picture of the receipt, and simply uploads and within 48 hours will receive their money via PayPal or check. There are a number of apps, which offer this convenient service, to include BevRage and Ibotta. The offers I would extend via coupons and digital app would be buy one bottle of Cîroc Vodka, get five dollars off, buy three bottles of mix and match flavors get $18.00 off and buy six bottles of mix and match flavors, get $35.00

More about Cirroc Marketing Campaign Paper

Open Document