There are many different nations in which their citizens have their own language and way of living life but the United States of America is unique because of its diversity of citizens. And for this reason America is called a “melting pot” because it has a variety of citizens who are of different ethnicity and they each have their own culture and languages, and all these people are living in a single united nation. Coca-Cola has created an advertisement that opens with first paragraph of the song “America the Beautiful” being sung in English. This part of the song goes on to be sung in seven different languages throughout the advertisement and it shows a variety of people that represent the citizens of America. Coca-Cola’s advertisement shows the diversity of Americans that have different ethnicity, cultures, and religions and how all are being connected and unified through Coca-Cola to exemplify the beauty of America.
The first paragraph of the song “America the Beautiful” is used to show that people in America are connected even though they may come from many different backgrounds. The first part of the song itself has important meaning to the people that live in America because it is something that most Americans learn at an early age in elementary school. Everyone is able to bond over the song because they all know the words to at least one portion of the song. To have such a special song sung in seven different languages shows that America truly is, a “melting pot”, which is a united but mixed and diverse country. The lyrics and harmony says that Americans can work together regardless of the differences that exist. The part of the song “America the Beautiful” that was used in advertisement has a deeper meaning behind it:
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...n conclusion this advertisement utilize different things: a song, people doing the same thing, lighting, emotional connection, and scenery to demonstrate how diverse America truly has become and why it is a good thing to be so diverse. In addition this advertisement was not just able to say why America is beautiful but illustrate to everyone why it is beautiful, which is no easy task. Coca-Cola was able to get the message of how they can help unite cultures and people through using a connection that everyone is able to have with their product. Nevertheless, by casting different individuals into a variety of landscapes, the advertisement was able to suggest that what makes America beautiful is its diversity of people and landscape.
Works Cited
"Official Coca-Cola "Big Game" Commercial 2014 - America Is Beautiful." YouTube. YouTube, 02 Feb. 2014. Web. 08 Apr. 2014.
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Along with capital letters flowing throughout the passage, we notice some strong choices in diction. When adding “GOD BLESS AMERICA.” the viewers have something they can fully relate to in the ad. They connect with the ad now because they are able to understand that it is not a foreign country problem. This is a right here in our country, our cities, and our neighborhoods problem.
The Star-Spangled Banner portrays the flag, and over generations Americans have invested the flag with their own meanings and memories. Not going against what the lyrics are in America the Beautiful, but America the Beautiful portrays America as one whereas the Star-Spangled Banner portrays the flag, and the memories that have been gathered with it as it grew older. However, considering the fact that the war of 1812 is more or less a forgotten war in American history others agree that America the Beautiful is a more suitable song that should be played as our national anthem.
The NASW Code of Ethics highlights the need for social workers to ensure they have proper education about social diversity. They should be well versed in the adversities that face discriminated groups (Workers, N.A., 2008). This standard applies to the case since it addresses sexual orientation. The Code of Ethics makes it clear that as part of their professional values social workers should seek to understand diversity among members of society. The standard means that it is ethically required of a social worker to assist groups that could face bigotry in any manner in society.
America is a country rich in history, which can be dated back to 1776 with its independence from the British. With this new-found independence came a great loss of life and new found freedoms. This land did not come without struggles and bloodshed, from people that believed that this land was worth fighting for. It wasn’t necessary the land that was special, it was the belief of what this land represented. With the new-found freedoms, giving to individuals where the freedom to express them self in many formats, many express their patriotism in forms of poetry and in music. There have been several songs written by many different musicians, but the most significant to America’s core values are My country, ‘tis of thee by Samuel F. Smith, God
I conducted an interview with Barbara Schauland, MS, Rehabilitation Counselor, Branch Office Manager, regarding her experiences working with culturally diverse clients in the field of vocational rehabilitation. Ms. Schauland has been employed with the West Virginia Division of Rehabilitation Services for five and a half years. During her time with the agency she has worked as a general field counselor serving adult population, as a specialized counselor working with the deaf and hard of hearing, and now is a branch office manager. Ms. Schauland supervises ten Rehabilitation Counselors, three Rehabilitation Service Associates (para-professionals) and one Office Assistant. During the interview Ms. Schauland was
... There is no true definition or language of an American. Coca Cola’s commercial clearly embraces the diversity that is embedded in American history, thus portraying the melting pot through the use of different languages. One of the reasons America is so beautiful is because we accept and embrace other nationalities. Conversely, the negative impact of the commercial depicts how America still has not moved past prejudice thinking’s, discrimination, and segregation.
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
“The Daily Show with Jon Stewart” aired a segment on the controversy behind the Coca-Cola half time commercial during the Super Bowl. The commercial featured “America the Beautiful” sung in different languages by people from different nationalities. Americans on their social media websites, such as Twitter, went into an uproar. Many Americans tweeted things similar to, “What an f***ing terrible commercial. The majority of it was not even in English and was sung by a bunch of foreigners. Just more multicultural, politically correct, liberal s**t” (CBS Atlanta). On the “Daily Show with Jon Stewart”, Stewart highlights the controversy of this commercial on Twitter. Stewart jokes about how ironic the backlash this comm...
For every Super Bowl, millions of excited fans tune in to watch their favorite teams compete and enjoy the ecstatic atmosphere. One aspect of the Super Bowl are the usual entertaining advertisements. During the 2014th Super Bowl, an American based company, Coca Cola, had advertised their product in a rather different way causing some political controversy. Coca Cola’s advertisements always highlights the theme of people enjoying a moment of happiness and can be united while drinking a delightful Coke. In this case, their 60 second advertisement, “America the Beautiful” featured visuals of people of different ethnic or racial background all drinking a coke living their daily lifestyles while enjoying a Coca Cola. The music featured children singing the well-known national song, “America The Beautiful”, not only in English but in seven other languages. Xenophobic comments and a boycott against Coca Cola caused the controversy, but this advertisement was met
We need to be aware of the diversity in the classroom. Cultural diversity includes: bi-racial, adoptive, immigrant, gay, and step-families. It is a large majority of the students today even in my generation. Focusing on making a balanced curriculum that exposes the students to all of these different backgrounds is very important. I know that it is likely that a teacher will not be able to cater to every student, but it is important to involve each of them. There is a large percentage of students that have dropped out due to the lack of having a connection with the curriculum. It is frustrating that we are lacking progress in our schools to help these children connect when studies show that each cultural group will soon be equal in numbers. We need to form a better
The magazine advertisement that I chose is for the Disney Cruise Line. The advertisement shows the cruise linear being carried by thousands of colorful balloons and it is floating above a crop field of what appears to be grain located in Texas state. A farm house and a barn can be seen in the distance and the Texas state flag is waving in the sunset. Overall, the advertisement is selling and narrating the ideals and the dreams of America. The advertisement is patriotic not only to the state of Texas, but also to the United States. It is showing a family farm where it is assumed that ordinary hard working people live. The advertisement is also presenting Disney Cruise Line as part of the American ideals and dreams and that it is accessible to
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