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Strategy of ford motor company
Strategy of ford motor company
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Leading a company can be a daunting task. It involves many different levels and many different people that all strive to maintain the organization. This is a major task for even the smallest companies. Most mom and pop companies can accomplish this with only two or three people. How can someone that runs a larger global sized organization accomplish this task? Regardless of the size of the organization this can overwhelm even the most experienced leaders. Ford Motor Company strives to maintain excellence across the organization. With many leaders in different countries, and at different levels they accomplish this.
Even though Ford Motor Company is a global company their leadership is very traditional. Ford has many leaders from CEO Allan Mulally, all the way down to the supervisor on the assembly line in one of its many plants located all across the world. How can ford make sure that all of the leaders from the corporate business suit, all the way to the greasy line boss are effective leaders, and communicators? Ford has an actual program that they put their leaders through. It is basically a Leadership college that is ran by Ford. What can leaders learn from this college of leadership at Ford?
According to Tom Grant, Ford’s manager of Executive Programs, and Leadership Development Center “Accelerating the growth of future leaders is the focus of Ford Motor Company’s New Business Leader (NBL) program, which reaches some 2,000 managers around the world each year.” This program is designed to drive change in Ford Motor Company. Ford believes that they can shape the future of the program by impacting the leaders they send through their NBL program today. This is truly a forward thinking move by Ford; it gives th...
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Taming the wildest of these bucking broncos is not for the faint of heart as certain iterations of these freaks of nature pack more than the combined power of 500 of their animal name sakes. With such ridiculous levels of performance, clearly geared at a small percentage of owners capable of controlling such ferocity, Ford and Chevy are left with the daunting task of developing a marketing strategy that attracts a larger consumer base capable of profiting from an otherwise niche product. The strategies employed by both manufacturers encompass many similar aspects both of which ultimately convey a similar...
“Advertising Age.” Advertising age 75 years of ideas RSS. AdAge, 2005. Web. 3 Jan. 2014
The Ford Motor Company (FMC) was founded in Detroit in 1903 and began shortly thereafter exporting cars to European branches. Cross-border assembly started in Canada in 1904 and was later implemented in the European markets. The first European plant was established in 1911 in England, and this was followed with other lower volume assembly plants across the European continent. All the plants and branches assembled and sold the Model T, using American methods and practices. This proved to be a success in the beginning, but in the long run, “(…) this proved a costly and unsuccessful strategy in Europe’s diverse markets” (Bonin et al., p. 15). By the late 1920s most of its European subsidiaries were struggling and Ford had to change his approach to the European market.
Throughout history, the organizational landscape has been highly competitive. Effective leadership aligned with the core corporate strategy can serve as a powerful lever to achieve success in a fast paced business environment. We have seen great leaders taking their businesses to new heights. They knew how to build great companies while treating their employees well, how to improve or change dysfunctional corporate cultures, reinvigorating tired brands and develop new strategic plans. Others proved themselves difficult to work for, stubborn and even out-of-touch. The following report analyzes the leadership of Robert Nardelli who is the chairman and Chief Executive Officer of Chrysler.
Leadership at times can be a complex topic to delve into and may appear to be a simple and graspable concept for a certain few. Leadership skills are not simply acquired through position, seniority, pay scale, or the amount of titles an individual holds but is a characteristic acquired or is an innate trait for the fortunate few who possess it. Leadership can be misconstrued with management; a manager “manages” the daily operations of a company’s work while a leader envisions, influences, and empowers the individuals around them.
Hollander (1985) defined leadership as the process of influence between a leader and followers to attain group, organizational, or societal groups. Some leaders are innate, however now a days most of the leaders develop himself/herself by education. Education system takes a great place to develop leadership quality in context of globalization. “Students are now consumers who define quality education from a global perspective” (Drucker, 1995). Current education system has been changed in Asia basically in Thailand to create more efficient and effective leaders. There are lots of multinational and international organizations that are operating their businesses all over the world. Because of globalization cross-cultural workplaces has become a challenge for the organization. The culture of multinational or international organization has shared by the members of the organization. The individual level, the intra-organizational level and the inter-organizational levels are the three levels of contrast for cross-cultural organization. (Rhein, 2013)
Achieving world class business performance is a major challenge in today’s society. Manufacturing companies continue to face increased competition and globalization from its competitors. (1, p. 148). The automotive industry is one of the most volatile manufacturing industries that we have, which was evident in the 2008 – 2010 automotive industry crisis. (2) This global financial downturn served notice to the American automotive manufactures to raise the bar, in order to achieve word class business performance. General Motors, one of the country’s largest automotive manufactures, had to receive a government bailout to survive. During this time many with the corporation asked themselves, if we were a world class business, would we be facing this pending crisis. The answer was a resounding “NO”. General Motors has come out of bankruptcy and is focused on being a world-class business organization.
Ford Motor Company current mission statement is “committed to provide personal mobility for people around the world”. With that in mind their vision is to become the world’s leading Consumer Company for automotive products and services. By improving everything they do, the company provide superior returns to their shareholders (Vision, Mission, Values).
Financial Future: Where Will it be in 10 Years? Retrieved on November 20, 2013 from
So the discussion on internal and external analysis clearly defines that where the competitive advantage of Ford Motors is and where it is lacking. People who have durability as their first priority will go for Ford but they lack in some of their strategies which the management should consider and work on it. We also came to know that Ford is an innovative company from the very first and also serves local demands with the help of related and supporting industry. But in some points they have taken wrong decisions which compel them to sell some of their brands to others. The good news is they are doing hard job to maintain their performance regarding their star and cash cow products to remain in the competition.
The role of leadership can impact an organization performance in many ways. Excellent leadership can propel a company to the fortune five hundred list. For Example, Harpo Incorporated Oprah Winfrey’s company is a successful business that has made billions of dollars over the years. The business consists of several different entities such as the Oprah Show, Oprah Winfrey Network, and The Dr. Phil Show to name a few. This could not have been accomplished with a weak or uneducated leader. Many years ago I heard her give advice to the Williams Sisters. The a...
Ross, S.A., Westerfield, R.W., Jaffe, J. and Jordan, B.D., 2008. Modern Financial Management: International Student Edition. 8th Edition. New York: McGraw-Hill Companies.
Leadership is defined as the action of guiding an individual or group of people. Effective leaders shape the behavior and thought process of the individuals around them. As a result, the success of an organization is often impacted by the leadership style and approach of its leaders. Even when engaging with multiple people, impactful leaders maintain their own style of leadership but occasionally change their approach based on the motivational needs of each individual. However, regardless of the style, leadership within an organization is designed to drive the performance of their employees and it is done through proficient communication. This guidance influences the culture of an organization, which subsequently, helps to shape its leaders.
Success as business leaders come from a combination of context and characteristics. Most business leaders possess certain characteristics such as vision, perseverance and risk tolerance; but it was less of their possession of any specific set of characteristics, rather than the deployment of them in ways that capitalized on the context in which they found themselves that set these leaders apart. Business schools, such as Ted Rogers should aid students in the process of understanding and appreciating the contexts in which they will operate. In addition, they should help to refine and enhance an individual’s understanding of his or her own leadership potential. The biographies of great leaders suggest that some leaders may well have had natural talents that were apparent early in their lives, which they were in a sense born leaders. Equally, though, there were just as many who appeared to have learned to lead over time, from mentors, from experience and from education. This will affect Ryerson in the future as many people who graduate from the program may have all the academic tools with them but will not have any leadership skills which is just as important, if not more important in the business world
Ford’s business level is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation. This strategy is flexible and enables Ford to use technology to control the production of variety of products in moderate, flexible qualities and with a minimum manual interaction, whose goal is to eliminate cost verse product variety. Cost leadership is a strong strategy, but it can be undermined by the frequent changes in technology, the imitation of cost advantage and lost of focus on consumers. Ford’s differentiation strategy focuses on developing a unique product that consumers are willing to pay and the combination of these two strategies enables Ford to stay on its core competencies.