Chick-Fil-A Case Study

477 Words1 Page

In society, there are numerous businesses that quickly skyrocketed into successful corporations. A lot of these corporations are in the food industry. One very popular and successful food corporation is Chick-Fil-A. Chick-Fil-A is a fast food chain that prides itself on “a deep love for customers” and “a heart for employees. (“History”). While this has been the case since Chick-Fil-A’s founding, the business has faced its share of controversy. This report will analyze Chick-Fil-A’s conflicts, including those regarding the LGBT community, and how the business has handled these problems. In 2012, Chick-Fil-A made headlines when CEO Dan Cathy made it known that he was not an advocate for gay marriage. Furthermore, Cathy went on to say that he

Show More
Related

  • Chick Fil A Essay

    1064 Words  | 3 Pages

    Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].

    Read More

  • Chick-Fil-A Organizational Structure

    1981 Words  | 4 Pages

    He first focused on recruiting for the culture and how it is important for Chick-fil-A to select not only the best talent, but the best fit for the company. Chick-fil-A processes their selection based off of three C’s: character, competency, and chemistry. Kruse then focuses on how Chick-fil-A nurtures the talent that they have selected by telling them the truth when it comes to performance, expectations, and other things of that sort. The final point is about how Chick-fil-A engages their guests in their unique culture. Kruse (2015) states that Chick-fil-A wants customers and any guest that walks through the restaurant’s doors to be “treated with honor, dignity, and

    Read More

  • Chick-Fil-A: Observation Report

    665 Words  | 2 Pages

    I conducted my experiment earlier this week while at the new Chick-fil-a for roughly forty-five minutes. It was a busy lunch rush so many customers or employees didn't bother to notice me while they enjoyed their visit. There seemed to be a common theme amongst the employees and the store as well as the customer’s interactions with each other. Each person’s life is as deep and complex as my own and their actions represented interesting results.

    Read More

  • Waffle House: Pop Culture Icon

    3147 Words  | 7 Pages

    Waffle House remains cemented in pop culture as a place where one can enjoy a meal with friends at any hour. This image of a fun, all night hangout has recently been tarnished by multiple allegations of racism on the part of both customers and employees. Our group feels the best way to combat this negative association between the restaurant and discrimination would be for Waffle House to become positively involved in charities to support historically African American communities. By releasing more information and keeping an open relationship with the media, Waffle House will be able to more effectively contest negative publicity.

    Read More

  • Chick Fil A Marketing Strategy

    895 Words  | 2 Pages

    It is interesting to see however that Chick-fil-A does support a few organizations that do not support the “traditional” definition of marriage. For this exact reason some locations do not allow Chick-fil-A to build restaurants at their location. A particular area that has been debated in the past is college campuses. For example, fairly recently a college located in California did not allow a Chick-fil-A to be built on their campus because they did not agree with the beliefs of Chick-fil-A. However, a college in New York did allow a Chick-fil-A to be built on their campus even though they also do not agree with Chick-fil-A’s marriage beliefs. It is interesting to note that Chick-fil-A has more recently moved away being involved with different locations that support traditional marriage beliefs. It will be interesting to see if this affects the company’s overall success in the future.

    Read More

  • Ethical and Socially Responsive Business: Chick-Fil-A

    1287 Words  | 3 Pages

    ...ew from Chick-fil-A founder Truett Cathy's desire to "shape winners" by helping young people succeed in life. Today, the foundation provides several programs focused on creating strong youth through leadership programs and supporting families and enriching marriages (O'Connor).

    Read More

  • Situational Analysis - Chick-fil-a

    1670 Words  | 4 Pages

    Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.

    Read More

  • Gender Discrimination at Walmart

    2006 Words  | 5 Pages

    Walmart, the world’s largest retailer and private employer, has established a highly profitable business centered on a low-cost strategy that utilizes logistical efficiencies to create a competitive advantage. Yet, to maintain this low-cost strategy, Walmart has engaged in ethically questionable practices, including gender discrimination in promotion and pay. While the Supreme Court recently ruled against class certification of 1.5 million women in the Dukes v. Walmart case due to a lack of proof that Walmart operated under a “general policy of discrimination”, overwhelming evidence demonstrates that gender discrimination is a persistent problem rooted in the culture of Walmart, despite gender-neutral policies (Biskupic, 2011).

    Read More

  • Chick-Fil A: An Evaluation Of Chick-Fil-A Evaluation

    1081 Words  | 3 Pages

    The biggest downfall of Chick-fil-A is the fact that on Sundays they are never open. Chick-fil-A is family owned restaurant built on Christian beliefs that discontinues all business operations on Sundays. Others suggests that the fact that Chick-fil-A reserves a day out of the week for religious purposes over the temptations of monetary value is rare in the food industry and therefore is highly respected. Chick-fil-A has maintained its moral values that people have learned to appreciate, even though some groups boycott the practice. Chick-fil-A continues to dominate sales beyond other fast-food restaurants even while only operating 6 days a week. Chick-fil-A chicken is so great tasting that they have had record breaking sales. According to Business Insider, Peterson H. argued that “The fried chicken chain generates more revenue per restaurant than any other fast food chain in the US,” (Peterson, 2015). Chick-fil-A food chain has even surpassed the sales of KFC and

    Read More

  • Case Study: Panera Bread Company

    1276 Words  | 3 Pages

    According to the Panera Bread website (2011), the company mission is simply “A loaf of bread in every arm.” (para 7).

    Read More

  • Chick Fil A Theory

    1219 Words  | 3 Pages

    Truett Cathy was a devout Southern Baptist; his religious beliefs had a major impact on the company. Chick Fil A’s corporate purpose is “To glorify God by being a Faithful Steward of

    Read More

  • Discrimination Against The LGBT Community

    2373 Words  | 5 Pages

    One place that the LGBT community is looking for equality is in the workplace. In the United States it is legal for a company or employer to fire or not hire someone based on his or her sexual orientation. Although there are some federal recourse through civil rights and equal employment claims, there’s no national anti-discrimination law to protect the LGBT workers from state discrimination (Stone). Discrimination against the LGBT community in the workplace has begun to take the national spotlight due to the Supreme Court 's 5-4 decision on June 26, 2015. Workplace discrimination against the LGBT community is detrimental and should be unlawful. Not only does an LGBT member experience lower wages, they also are less likely to receive a promotion when running up against other applicants that are not apart of the LGBT community (Isaacs). According to the Center for American Progress, 10-28 percent of the LGBT community receive negative performance evaluations or were passed over for a promotion because of their sexual orientation. Along with those numbers it is also proven that 8-17 percent of gay and transgender workers report being passed over or fired from a job due to their gender orientation (Burns). These numbers are proof that discrimination in the workplace is violating the equality rights of those that are apart of the LGBT

    Read More

  • Decades of Struggle and Triumph: The Gay Rights Movement

    1235 Words  | 3 Pages

    The fight for gay rights was never an easy task. Those involved suffered many tragedies and withstood a great deal of anguish because the world didn’t accept them for who they were. Still, there were parts of the Gay Rights Movement worthy of celebration. Despite the fact that homophobia and the mistreatment of the LGBT community still exists today, various actions throughout the decades have furthered the fight for tolerance by opening more opportunities, increasing the amount of support, and creating more equality for those involved.

    Read More

  • Mcdonald's Case Study

    1423 Words  | 3 Pages

    McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).

    Read More

  • Case Study: Burger King

    1868 Words  | 4 Pages

    Burger King delivers value to their customers through their products, prices, and place and promotion strategies - (“BK doesn’t just promise value, they actually deliver value”). Burger king has been in existence for 60 years and is growing rapidly in many other countries. Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink. This way the customer feels free to choose what satisfies the need or want.

    Read More

More about Chick-Fil-A Case Study

Open Document