Case Study On Textile Business

FIBRE 2 FASHION: QUESTIONNAIRE FOR C9

THE COMPANY TEXTILE BUSINESS

1. A profile of the promoter Mr. Pranal Modani, Business Chief, C9

Pranal Modani is the Chief of Business Development at Sangam (India) Limited, the flagship company of the business conglomerate, Sangam Group. Pranal did his Masters in Management from London Business School and his engineering from Georgia Institute of Technology, Atlanta, USA. He did a minor in Economics along with his engineering and was selected to do a 6-week research program at Oxford University, UK. Pranal held several leadership positions during his time in college in the Family Business Club, Investments committee and Entrepreneurship society. Pranal is actively involved in Community service projects

The group now focuses heavily on fashion.

5. Growth story in textiles?

Sangam's Textile Industries at Bhilwara, Rajasthan are one of the largest and most modernized industries in the country. The Group's Spinning division is ranked amongst world's largest PV Dyed yarn industry.

Being the core business of Sangam Group, the textiles account for the major revenue sharing in the group's earnings.

6. In textile business, the type of machinery used; directly imported or through agents/distributors etc; / is used machinery also procured – if yes from where?

Sangam is distinctly known for shepherding a new era in fabrics. The flagship brands 'Sangam Suitings' and 'Sangam Denim' are the most trusted brands of premium textiles in the Country. With the commissioning of new investments in design, modern weaving, state-of-the-art finishing equipments, Sangam continues to operate as one of the most modern textile complexes in India.

7. The types of chemicals, dyes etc used/ sourced from where?

Recent and updated technology of SANTONI from Italy; the plant has production capacity of producing 3.6 million garments per

Why did it take so long to start the B2C arm since the parent company Sangam Group started in 1984 and C9 started in 2015?

Sangam Group was already in the B2C space in the textiles sector, which was operated through distributors.

13. Please give the production breakup in the 10,000 per day garments production in leisure, inner and active wear.

The production breakup of the garments is approximately:

Leisure Wear: 30,000 pieces

Active Wear: 25,000 pieces

Inner Wear: 45,000 pieces

14. Please describe the composition of the breathable fabric used and how different is it from fabrics used by other brands?

The seamless garments are primarily made of microfiber yarns comprising polyamide and elastane which are known to generate the softest fabrics.

15. Is the fabric made by the company or sourced from abroad?

The fabric weaving is completely done in house.

16. Which product line out of the three categories does well?

Our focus has been on leisure wear, followed by active and subsequently inner wear categories.

17. Who designs the garments?

We have a team of in – house fashion designers who design each and every style at