Chameleon Case Study

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1. Introduction

Regarding to the report of the present and future clothing and textiles industries in the United Kingdom, it reflects that the world’s consumers spent around US$1 trillion worldwide buying clothes in 2000. Most importantly, around one quarter of sales were in Asia. (1)The scenario reviews that most of people are much willing to spend a great proportion of their wealth on repeat buying clothes. However, what we purchase is far away from what we need and it eventually results in the storage of waste. This scenario inspires our team with the idea of flexible colour and pattern of a cloth. With the angle of the consumer, it is obviously a gift for them if they can enjoy a variety of designs in a single garment. Consequently, the reduction of waste can be achieved. Besides, the concept of Chameleon is to utilize some smart textile fibres to desgin a smart and fashionable clothing that can have transition of colours, patterns, and particularly warm and light for the users, which is our ultimate goal for the proposal. Our product can be designed as a fashionable T-shirt , colourful skirt or special pattern jeans, etc. As for our target audience, the fashion designers, manufactories and the generally customers are all those who we will serve. Analysis of existing technology, detailed technical description and the comparative advantages of our product are as followings.

2. Literature Review

Smart clothing is now getting a higher and higher market share due to the advancement in technology and communication system.(4) Meanwhile, Intelligent textiles is significantly developed as the next generation of fibres. (1) One of the latest smart textiles in fashion nowadays is colour-changing LED dress and even some of the ...

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... in the fabrication of electrochromic material and aerogel. Still, substantial economic support and time are need in our research for the testing of various electrochromic and fabrication. However, the precise testing of appropriate choice of electrochromic material and fabric proportion of aerogel will be the limitation under limited resource.

5. Conclusion
To sum up, our proposal of new smart clothes product—Chameleon will open up a new market share of smart warm clothes. Chameleon is a green smart clothes which integrates with the latest technology in textile fabric and encourages the reusing message of a single garment with consumers’ own design. In comparison to other smart clothes, Chameleon allows more flexibility and is more environmental protective. So far, further research is need in the creative use and design of electrochromic material and fabrication.

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