Case Study Of The Planning Process Of Galaxy Toys Inc.

Introduction
This paper will cover the planning process of Galaxy Toys Inc. as they explore the possibilities of a new product launch. It will highlight what their current strengths, weaknesses, opportunities and threats are, and dive into what goals and objectives would best move the company forward. Lastly, it will provide a detailed future recommendation for the company as they progress forward in this new venture. Galaxy Toys, with the current CEO, George Jepson Jr., and their CFO, Edward Mercury, plans on launching a new toy line in hopes of helping them achieve their long-term goals of increasing sales, while reducing costs and focusing on utilizing new technology, incorporating innovation into the production, and reducing their carbon footprint.
A planning team, led by VP of Production, Keith Wisternick, and with the help of Production Manager, Itza Yu, will thoroughly explore the current options presented in this report in hopes of not only increasing sales, but ensuring the company can handle the production of the new toy line while focusing on being as cost-effective as possible. In addition, an analysis of

The Payload Nine Toy can help increase NASA’s sales by 6.8%, could be produced with minimal changes to the production floor, and if started by May 1,2017, it could successfully be completed in time for Christmas. Although this toy seems like an easier solution, it does not fit best into the current long-term goals, or fall in line with Galaxy’s overall mission and vision. Of those long-term goals set out to achieve, using new technology based action toys and using innovative technology, are two of the most important. Galaxy’s vision says that they want to create toys that inspire children to dream of space exploration. Therefore, the best choice for Galaxy is to roll out with the new MMTJE1