Case Study Of The Global Beauty Industry

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Team Bio 1: David Aranda, CEO and Founder
David has over 25 years of experience in the beauty industry as a software engineer.

Team Bio 2: Frank J. Erbiti, CTO and Vice President
Frank is a telecommunications executive with over 24 years of service at AT&T.

3 Key Traction Points:
• The Company has formulated and are selling our first line of hair loss treatment products.
• The Company has multiple positive reviews from individuals who are using our products.
• The Company has partnerships with Salona Technologies, Croda, Essential Ingredients, and Amazon.

Target Customer: Beauty salons and spas, beauty retailer, and beauty wholesalers.

Market Size: The global beauty products industry is predicted to reach $265 billion by 2017.

Use of …show more content…

In 2015, the industry generated $56.2 billion in the United States alone.

Haircare is the largest segment with 86,000 locations. Skincare is a close second that is growing fast and expected reach nearly $11 billion in revenue by 2018. This growth is being driven by an increasing awareness of the importance of skin care and an increase in products for men.

According to the Bureau of Labor Statistics, there are nearly one million people employed in the primary service segments of the market, and there are strong growth expectations.

● Barbers, Hairdressers, and Cosmetologists: 656,000 in 2014, 10% expected growth by 2024.
● Manicurists and Pedicurists: 113,600 in 2014, 10% expected growth by 2024.
● Skincare Specialists: 55,000 in 2014 with a 12% expected growth by 2024.
● Massage Therapists: 168,800 employed in 2014 with 22% expected growth by …show more content…

• Versatile Products: Vianny has the capability to manufacture over-the-counter (OTC) product that target weight loss, acne, psoriasis, and many other conditions.
• Unique Ideas: With little or no competition, Vianny can position itself as a salon software and merchant service provider by offering its free cloud platform to salons and spas in the United States and worldwide. The Company’s franchise concept is unique and offers a great business opportunity for those that want to get into the beauty industry.

Future Development
Vianny Corporation has finalized its next skincare collection line for this summer, and it will launch this product line in a partnership with Sears. This product line will be able on the Vianny website as well as on the Sears website and in Sears Stores nationwide.

Within the next four months, the Company will launch the Vianny Acne Treatment Collection. This product line will be available for distributors and retailers to purchase directly from the Vianny factory. It will also be available at Amazon, eBay, Sears, and other independent stores nationwide.

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