Canadian Tire Executive Summary

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Canadian Tire Corporation Limited is Canadian retail company. Founded in 1922, it is one of Canada’s largest retail chains, selling a wide range which includes automotive, sports and leisure, and home products.

Canadian Tire’s revenue by banner is composed of Canadian Tire, Petroleum, Mark’s, Financial Service and FGL Sports. Since 2012, the consolidated revenue has showed a continuously increasing trend every single year. This appearance could be attributed to four reasons. Firstly, the higher shipment is concerned in same-store sales growth at Canadian Tire and same-store sales across the Mark’s and FLG Sports banners. Secondly, because of rising volume as new sites which were added on the 400/401 highways, the retail sales in Petroleum …show more content…

This initiative rationalized the FGL Sports corporate stores, with future growth in the network to come primarily from Sportchek banner stores. Financial Services’ gross average accounts receivable for the total portfolio has accelerated during the last three years. Especially in 2014, the firm made more measures to support Financial Service to continue its trend of strong GAAR increases.
In 2010 Canadian Tire Corporation began to focus it's business to support growth and productivity improvements in order to achieve specific financial goals and it announced several implementations that follow. These financial aspirations came to a close at the end of the fiscal year 2014.
Starting with a financial target specifically relating to Canadian Tire retail sales growth of 3 per cent to 5 per cent over the strategic plan period of 2010 to 2014, the company was only able to achieve 2.4 per cent, they attributed this short fall to consumers becoming more cautious in spending in an uncertain economy. In spite of this Canadian Tire has seen positive outcomes in the past two years due to customer's positive responses to the initial phases of the company's retail growth strategies and marketing …show more content…

During
2014, CT REIT completed 13 property acquisitions all of which made up approximately 1.5 million additional Square feet of gross leasable area. This then translates to long term monthly cash distributions on a tax- efficient basis for it's shareholders.
Technological advancements also provided support to the company's operations. During 2014 a new data centre in Winnipeg was implemented to provide extra support and to improve speed to the market. In 2014 a partnership with Communitech in Waterloo was made to give access to advanced talent that will provide enhanced retail experience by investing in in-store digital integration and the company will continue to invest in technology in order to remain competitive in years to come.
Another program that was completed in October 2014 is their very well known Canadian Tire Money Loyalty program. However customers can now collect electronic money using the Canadian Tire mobile app., yet another strategy to build personalized relationships with Canadian Tire loyal customers over the long

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