Camel Cigarette Visual Analysis

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Visual Analysis Essay Over the course of history, the relationship between Doctors and Tobacco products has changed greatly. During World War II, smoking reached a high; at this point in time people were smoking on the job and Tobacco products were a huge part of their daily lives. During the late 1940s, health concerns over cigarettes began to rise. Many Tobacco companies took defensive action against this, by launching ad campaigns that featured Medical Doctors as well as Physicians. One of the most famous advertisements of the time was an ad produced by Camel Cigarettes. This ad proved effective in all manors, as it used many different elements to entice consumers. One appealing advertisement for Camel cigarettes covered the entire back cover of LIFE magazine in November 1946. The ad catches the eyes of viewers with an image of a Doctor with a Camel cigarette in his hand, he is dressed in a white coat that screams authority. The backdrop of the image is bright red, which makes readers view the figure as powerful. The advertisement chooses an older …show more content…

The advertisement does a great job of making the doctor powerful as well as friendly, it covers a wholesome amount of both qualities. The paragraph about the doctor also exhibits that Camel cigarettes have a calming effect on people; while the doctor is stressed from a long work schedule, he is able to find relief in their product. One reason that the doctor is effective is due to the ideal picture they use, in this ad they do not use a particular person such as an athlete or celebrity, they use an actor who portrays an entire group of professionals in a noble fashion. This alone makes the ad appear more trustworthy, besides the trust that is put into the medical

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