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Cadbury Vs Hershey
166 Words1 Page
Recommended: Case study of cadbury
Between the Cadbury being successful in overpowering the Fry’s, and being the business they are today, Cadbury gained a couple more competitors in the industry. Three of which include Nestle, Mars, and Hershey. Hershey, much like Cadbury, started out in a failing candy business, however Hershey was settled in Philadelphia. Milton Hershey showed interest in candy making and started up his business. Much like Cadbury, Hershey’s candy store was not successful, and contrary to Cadbury, Milton’s business nearly ruined him, while taking away his money. In the process of recovering, Milton decided to live with is business driven father, Henry. From there, Milton created the Hershey company that soon became a company to fear towards the Cadburys. Coming
around in the 1960’s, Hershey was the dominate chocolate manufacturer in America, and with America being the new target for Cadbury in 1960, Cadbury wanted to become partners with Hershey. Unable to, with the Hershey Trust, they declined any partners or joining companies, of which, they declined Cadbury.
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