Cadbury Corporate Social Responsibility in India

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Recommended: Introduction of cadbury company

Cadburys is a British confectionery company famous all around the world for selling a wide variety of treats from chocolate and beverages to gum in the United States. Cadburys is especially popular in places such as the U.K., Canada, Australia, and India.
Cadburys began in 1824 when John Cadbury opened his first shop in Birmingham, England selling tea and drinking chocolate which he made and prepared in his shop. In 1831 he bought a warehouse not far from the shop and began making his products on a commercial scale and by 1842 he was selling 16 varieties of drinking chocolate and 11 different types of cocoas. John Cadburys health began deteriorating and he retired in 1861 leaving the company to his sons, Richard and George who in 1896 released ‘Cadbury's Cocoa Essence’ that revolutionized the confectionary industry. The business was quickly growing and the factory their father bought became too small and the brothers had the idea about a ‘Factory in a garden’ and Bourneville was created . Bournville, was a beautiful area out in the English country that had a new factory and several houses, playing fields, swimming pools and large gardens all for the employees. Once news about Bourneville spread, everyone wanted to work for Cadbury, so in 1893 a further 120 acres was added to Bournville and 143 new cottages. Business was thriving and a lot of cocoa products were being produced and occasionally there would have a lot of leftover cocoa butter from the cocoa essence and in 1897 the first bars of chocolate were made. In the 1990’s Cadbury is known for the magnificent advertisements who were created by the commissioned Cecil Aldin. With growing competition from outside markets in Europe, Cadburys adds more milk to their recipe and in ...

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...change with an active network of over 300 green advocates. Cadburys strongly believes in changing the world for the better and strongly believe it will.

Works Cited

http://www.cadbury.co.uk/

http://www.ask.com/question/what-is-cadburys-mission-statement

http://en.wikipedia.org/wiki/Cadbury#India

http://www.slideshare.net/kp2195BM/bm-presentation-15229453

http://www.dailymail.co.uk/news/article-1229924/Too-sweet-cheap-ghastly-chemicals--Americans-stand-American-chocolate.html

http://businesscasestudies.co.uk/business-theory/marketing/international-marketing.html#axzz2nkSerO93

http://web.archive.org/web/20080124115748/http://www.moving-picture.com/cadburysgorilla

http://www.authorstream.com/Presentation/aSGuest106716-1121285-human-resource-management-cadbury-ppt/

http://www.cadburyindia.com/in/en/deliciousworld/csr/pages/corporatesocialresponsibility.aspx

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