Cadbury Corporate Social Responsibility in India

1234 Words3 Pages
bulb-icon

Recommended: Introduction of cadbury company

Cadburys is a British confectionery company famous all around the world for selling a wide variety of treats from chocolate and beverages to gum in the United States. Cadburys is especially popular in places such as the U.K., Canada, Australia, and India.
Cadburys began in 1824 when John Cadbury opened his first shop in Birmingham, England selling tea and drinking chocolate which he made and prepared in his shop. In 1831 he bought a warehouse not far from the shop and began making his products on a commercial scale and by 1842 he was selling 16 varieties of drinking chocolate and 11 different types of cocoas. John Cadburys health began deteriorating and he retired in 1861 leaving the company to his sons, Richard and George who in 1896 released ‘Cadbury's Cocoa Essence’ that revolutionized the confectionary industry. The business was quickly growing and the factory their father bought became too small and the brothers had the idea about a ‘Factory in a garden’ and Bourneville was created . Bournville, was a beautiful area out in the English country that had a new factory and several houses, playing fields, swimming pools and large gardens all for the employees. Once news about Bourneville spread, everyone wanted to work for Cadbury, so in 1893 a further 120 acres was added to Bournville and 143 new cottages. Business was thriving and a lot of cocoa products were being produced and occasionally there would have a lot of leftover cocoa butter from the cocoa essence and in 1897 the first bars of chocolate were made. In the 1990’s Cadbury is known for the magnificent advertisements who were created by the commissioned Cecil Aldin. With growing competition from outside markets in Europe, Cadburys adds more milk to their recipe and in ...

... middle of paper ...

...change with an active network of over 300 green advocates. Cadburys strongly believes in changing the world for the better and strongly believe it will.

Works Cited

http://www.cadbury.co.uk/

http://www.ask.com/question/what-is-cadburys-mission-statement

http://en.wikipedia.org/wiki/Cadbury#India

http://www.slideshare.net/kp2195BM/bm-presentation-15229453

http://www.dailymail.co.uk/news/article-1229924/Too-sweet-cheap-ghastly-chemicals--Americans-stand-American-chocolate.html

http://businesscasestudies.co.uk/business-theory/marketing/international-marketing.html#axzz2nkSerO93

http://web.archive.org/web/20080124115748/http://www.moving-picture.com/cadburysgorilla

http://www.authorstream.com/Presentation/aSGuest106716-1121285-human-resource-management-cadbury-ppt/

http://www.cadburyindia.com/in/en/deliciousworld/csr/pages/corporatesocialresponsibility.aspx

Show More
Related

  • The Chocolate Sector of Côte d’Ivoire

    1989 Words  | 4 Pages

    While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.

    Read More

  • How Did Milton S. Hershey Impact The World

    1289 Words  | 3 Pages

    “His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.

    Read More

  • Fiji Water And Chocolate

    662 Words  | 2 Pages

    The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).

    Read More

  • The History of George Payne & Company

    426 Words  | 1 Pages

    Payne's fine confectionary was originally produced in Queen Elizabeth Street, S.E, 1, but this new venture for the company really took off when the Beddington Estate was acquired in Croydon. [IMAGE] The now famous Payne's confectionary factory was quickly erected on the site and began production of exciting confectionary products. The company's expertise in chocolate making and the sourcing of new and exciting centres for their products, including rarities like Brazil Nuts, meant that Payne's was able to create an imaginative and wide range of specialist products. 1937 was the year of the "POPPET" and the year that the Beddington factory became the home of Payne's 'The Poppet People'. Without doubt, this was the most important milestone, introducing a brand that appealed to everyone.

    Read More

  • Essay On The Columbian Exchange

    575 Words  | 2 Pages

    Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 2nd ed. New York: Thames and Hudson, 2007. Print.

    Read More

  • Case Study Of Claire's Chocolates

    1199 Words  | 3 Pages

    Claire’s Chocolates has a mix of quality, hand make chocolate products sold individually, in varying sized gift packs, and boxed chocolate. As well, the organization sells a variety of hot chocolate drinks for the chocolate connoisseur, along with quality coffees and teas. Each hot beverage is accompanied by an individual chocolate product and this also allows the customer to taste and experience a unique chocolate product first, before potentially purchasing it at a later date.

    Read More

  • Hershey Impact

    995 Words  | 2 Pages

    The Hershey Company is the largest manufacture of chocolate and candy in the United States. The Hershey Company produces and sells a wide variety of sweets, including gluten-free and sugar-free sweets (The Hershey Company). Some famous brands produce by The Hershey Company include, Hershey, Reese’s, York, Kit-Kat, Ice Breakers, Twizzlers, Almond Joy, and Mounds (The Hershey Company). Milton Hershey changed the candy making industry by turning his caramel business into a chocolate industry, caring enough to influence his company to help organizations and individuals, and by remaining successful for over a hundred years.

    Read More

  • chocolate

    837 Words  | 2 Pages

    Chocolate companies changed from minimal production to massive manufacturing. Thus, targeting different market segments that weren’t possible to reach due to the high cost of the good. The market was able to shift because of the industrialization process that includes several innovations, such as van Houten’s process, this allowed a broad production and distribution of chocolate that spread around the globe.

    Read More

  • M&M's Marketing

    641 Words  | 2 Pages

    During a "chocolate scare" in the early 1970's when the supply of chocolate went way down and the price went way up Hershey's who uses chocolate as a main ingredient more than Mars does had to cut down on spending in some area of business, so they chose to cut down spending on advertising. Mars saw this as an opportunity to spend more money on advertising and even more importantly M&M/Mars saw an opportunity to knock Hershey's out of the #1 spot. M&M's plan was successful, they used very aggressive marketing and they become the #1 chocolate/candy company in America.

    Read More

  • The Chemical and Psychological Effects of Chocolate

    1277 Words  | 3 Pages

    "Food: The History of Chocolate." Birmingham Post 11 Dec. 2004, First ed., Features sec.: 46. Print

    Read More

  • Corporate Social Responsibility

    1700 Words  | 4 Pages

    In recent years, companies are becoming socially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as “the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance” (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as “those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends” (Johnson, Schools and Whittington, N.D cited in March, 2012). There are many purposes for this essay, the first purpose is to descried the key principles of corporate social responsibility and explain their importance for stakeholders. Secondly, is to show how far this company follows those principles in order to be accountable to at least three of its stakeholders. In this essay, three stakeholders, environment, customers and employees will be evaluated respectively and the key principles of the stakeholders will be examined.

    Read More

  • Canadian Chocolate Bar Market

    1335 Words  | 3 Pages

    Cadbury must be able to create or revise a marketing mix that would keep a strong stand in the market against the big competition from Nestle and Hershey who both have very successful campaigns for their chocolate products.

    Read More

  • Essay On Bournville

    782 Words  | 2 Pages

    It was in the year 1908 when Cadbury launched " Bournville". It was named after the bournville factory where it was made, and was originally launched just as a plain chocolate bar. Over the years bournville has emerged as favourites among many people. With its tag line as " you don't buy a bournville, you earn it" , it comes in several variants like bournville nut, bournville fruit, bournville roasted almond and bournville fruit and nut. This chocolate bar was re launched in India in the year 2009 with an expensive advertising campaign. The ad emphasizes on the fact that one needs to earn a bournville and this goes well with this dark chocolate as it is targeted towards the upper class or the upper middle class. In order to maintain this status the chocolate is priced very high and this creates a feeling among those who have bought it as if they have indeed earned it. This is how the company wanted to portray the product Bournville and this is how the product was advertised in the media. But the tragedy is that, of late company started giving the product free of cost with Cadbury silk. This strategy contradicts its tagline. Is this step a self destruction to their most expensive advertising or marketing campaign?

    Read More

  • Role Of Corporate Social Responsibility In India

    904 Words  | 2 Pages

    In the rich cultural heritage of India since ages country has been known for charity and social duty which has changed its nature over the period of time, now charity has broadened its horizons and now it is popularly known as Corporate Social Responsibility. From the time of introduction of business in India social and environmental issues have penetrated deep roots in the culture of the country, since late 1800s India posses deeper roots practicing industrial welfare and corporate philanthropy clubbed with religious belief. When initially CSR was introduced in the Indian society very few philanthropic activities were documented, but with the realization of importance of philanthropic activities

    Read More

  • Primary Sector Essay

    1660 Words  | 4 Pages

    This means that each party can make choices. However in chocolate manufacturing one of the parties is often a large multi million dollar corporation and the other is a small farming company. Concern about the impact of this on small primary producers in developing countries lead to the Fairtrade agreement which Cadburys is a part of. By signing up to the Fairtrade agreement Cadburys agree to buy cocoa at a certain value. Last year Cadburys sold over 7 million chocolate products made with Fair Trade cocoa and this supported 65,000 jobs in

    Read More

More about Cadbury Corporate Social Responsibility in India

Open Document