Cadburys Case Study

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Internal logistics – Manufacturing processes Cadbury as an international business have chosen to develop a variety of different styles of operations in accordance to the type of product, the stage of production and the location in which it is taking place. Business’ such as Cadburys have the opportunity to use a range of different manufacturing processes when manufacturing their products, one of the methods that is “more commonly found in practice is the batch process” (Krajewski et al, 2010 p. 118-119). The batch method is the manufacturing process in which “each time it produces more than one item at a time.” (Slack et al, 2016 p. 191) This means that the batch method allows the business to produce a small amount of their product at …show more content…

The “mass processes are those which produce items in high volume and relatively narrow variety” (Slack et al, 2016 p. 191), this therefore means that the business produces a large volume of their chosen product. This method is particularly useful for those businesses who have a high level of demand due to the process allowing the business to meet these demands due to the high volume of the product produced. this method of production is used in Cadburys to make the base chocolate which is used for all the chocolate based products that they make. The mass production method would be the most efficient of the production methods for Cadburys in this case as this method allows the company to produce large amounts of their milk chocolate to match the large amounts needed to meet the volume needed to make the variety of their products. Cadburys use of the mass production method also “provides the flexibility demanded by the customer” (Walker 2003, p160), Cadburys have the chocolate base as a “standard product design which can be modified to offer what the customers desire” (Walker 2003, p160) such as the orange cream product; using the batch …show more content…

They decided to use the push systems, “in a push system of control, activities are scheduled by means of a central system and completed in line with central instructions” (Slack et al, 2016 p. 340). This means that “each work centre pushes out work without consideration whether the succeeding work centre can make use of it” (Slack et al, 2016 p. 340) therefore often leads to a collection of work being held up at one work centre due to them not being able to keep up with process. Cadburys have decided to use this method for their entire production process, this may be due to the large demand they find due to being one of the top confectioners in the world as the “production of the items begins in advancement of customer’s needs” (Krajewski et al, 2010 p.

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