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Features of business tourism
Define tourism and tourist
Scholarly definition of tourism
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According to the ICCA there are two main types of tourism, leisure tourism and business tourism; the IMEX defines tourism as ‘the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality"[1] however there is no commonly used definition for business tourism as there are many different aspects to the terms of the meeting industry. Davidson 2003 and Swarbrooke 2001 state that ‘business tourism is concerned with people travelling for purposes which are related to their work. As such it represents one of the oldest forms of tourism, man having travelled for the purpose of trade since very early times.’ [2]
Trends have a large impact on business tourism, such as the state of the economy. Corporate events are affected by market changes in the industry; they are also highly affected by other forms of communication for example teleconferencing and the use of email. However none of these aspects reduce the need for face-to-face communication.
Things such as the government’s spending review affect the way which business need to be ran in order to make a profit. Shugborough hall is one organization that are required to raise additional income to fund operations. Although it is already successful in the education and visitor attraction market is not in the business tourism.
Taking into consideration the size of the uk we are a relatively small country however our tourism industry consistently ranks within the top ten. According to a current Mintel report it states that ‘At present, the country’s inbound tourism industry is worth over £16 billion, while in terms of travel and tourism demand, the economic contri...
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...taining preset goals. While corporate organizations routinely offer a range of employee rewards, including vouchers, merchandise and cash bonuses, and travel has been found to be the most effective motivator. It is also the most expensive, with rewards ranging in value from £500 to £5,000 per head. Travel rewards are generally used by those industries producing a product or service that carries a high profit margin – such as cars, computers and financial services.
Works Cited
[1] http://www.iccaworld.com/aeps/aeitem.cfm?aeid=107
[2] Davidson and swarbrooke
[3]http://www.marketresearch.com/product/display.asp?productid=1799125&SID=74063459-494971030-434812661&curr=USD&kw=&view=abs
[4] business rousim partnership 2003
[5]society of incentive & travel executives (SITE)
[6] www.businesstourismpartnership.com/.../BusinessTourismBriefing.pdf
In the year of 2012, there were almost fifteen million overnight tourist trips taken in Scotland, which resulted in £4.3 billion in visitor expenditure. This shows that tourism really helps the Scottish economy as over one hundred and forty million tourist day trips w...
It plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.
Stabler, M.J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. New York: Routledge.
The main entry barrier is the high capital requirement. It is difficult for new companies to enter the cruising industry because of the financial resources needed to purchase a ship and the high cost of maintaining and managing the ships. There are a few cruise shipbuilders in the world so the purchase prices are high. The market is dominated by a few major companies which makes it difficult for a new operator to enter the industry.
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Global business is widely growing and increasing day by day, it has indeed manufactured benefits to both world and individual economy of a country. It plays a vital role to make it sustain in the long term profitability and also helps to improve interconnection between countries. Tourism business is however inter-related with world business and economy as it contributes a large amount of money exchange and also cuts the boundary of cultural and social backgrounds in other words the world has become local to everyone through tourism and globalization. Tourism in other words is a business which has grown globally and has become popular by marketing its products and aquatics every where around the world.
Various definitions of tourism exist. Tourism is defined by Macmillan Online Dictionary as the business of providing services for those people travelling for holidays. Tourism has experienced continued growth over the years and diversification and has become one of the fastest growing economic sectors in the world. For countries like Australia, it has become one of the major contributing sectors in the economy generating large proportions of the national income and at the same time increase employment opportunities. The future is still bright for the industry in the country with possible future growth in expansion and diversification. The industry however has both the pros and cons impacts to various ranges of environments (Tourism Research Australia).
There is not really a universally accepted definition of tourism. In 1994 the World Tourism Organization (WTO) revised its definition. It says the tourism comprises of 'the activities of persons travelli...
UNEP, ‘Leakage’ 2013. Negative Economic Impacts of Tourism: Leakage. [online] Available at: http://www.unep.org/resourceefficiency/Business/SectoralActivities/Tourism/FactsandFiguresaboutTourism/ImpactsofTourism/EconomicImpactsofTourism/NegativeEconomicImpactsofTourism/tabid/78784/Default.aspx [Accessed: 10 Nov 2013].
it is or how far it is to get to; people visit these places year in
Is tourism an industry and if not, what is it and how can it be defined? To answer these questions we need to find the definition of industry first. An industry is a group of firms producing products and/or services that are close substitutes for each other(……). To be considered as an industry, it must meet three factors -- individual businesses, revenues of those businesses, and a common product. Now let’s see what tourism is. However, there is no single definition, that is to say no agreement on what tourism should be. There are some reasons: tourism includes a number of diverse sectors (e.g. transport, accommodation, attractions, other services); tourism includes a number of academic subjects -- some argue that as a subject tourism is conceptually weak; difficult to establish strict boundaries around tourism both as a business and as an area of academic study; weak data sources which make comparisons between countries difficult.
For the past few decades other forms of tourism, also known as niche tourism, have been becoming more popular, particularly:
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
Tourism and Sports are interrelated and it acts as a mechanism for urban regeneration for quite a longer period of time. Although there are various authors who have defined tourism in several ways but WTO’s definition of tourism is the most used definition: “Tourism is a set of activities which involves person(s) travelling to and staying in a place outside their usual environment for not more than one consecutive year for leisure, business and other purposes” (Williams, 2009). Sports industry is growing rapidly and therefore many cities are now organizing sports events to attract tourists all around the globe. There are thousands of cities in the world that are known for hosting several sports events but Manchester City is one of the most