Budweiser Stand By You Analysis

1456 Words3 Pages
bulb-icon

Recommended: Nature of psychology

Budweiser is a domestic pale lager brewed in Missouri that can be recognized by most americans. The advertisement is called Budweiser: Stand by You, showing their unwavering support of the American population in times of wealth and times of need. They proclaim this support through a mass number of appeals viewers are only catching in the back of their minds, after all advertisements only need 1% of the viewers attention. The following dissection of the ad exhibits psychological appeals to the physiological needs of man, the desire for guidance, and the company’s need to nurture. While continuing to visual structures enhancing the importance of line, light, similarity and continuation. Following up with narrative structures such as epiphany, …show more content…

The husband promptly answers the call like a concerned parent. Budweiser is implying they heard the call to help fellow Americans and they answered it with no hesitation. The phone vibrating is accompanied by a low pitch hum that gives the viewer a sense of starkness and seriousness that ques the viewer to the severity of the situation about to be addressed. Upon arrival to the brewery production is halted and you here all the steam and machinery stop with a whoosh. Budweiser is losing money by the second when production is shut down, but quickly the viewer understands why when the whoosh ques again and a new colored can appear that proudly displays water. Budweiser is using their resources to help Americans by sacrificing their production and donating clean water. The stopping and starting noise goes hand in hand with the phone vibrating because it is almost instantaneous, showing again the no hesitation to lend a hand. Finally, in the end of the commercial the water is put on trucks to be delivered and the background of the background music rises as the eighteen-wheeler is headed off to deliver relief to those who need it most. The rising of the background music instills hope and pride to the viewer which leaves them with a positive outlook on life as well as

Show More
Related

  • Rhetorical Analysis Of Budweiser's 'Lost Puppy'

    1460 Words  | 3 Pages

    The first sound that Budweiser uses in their commercial is a piano. They do this to set a lighthearted mood right from the start of their commercial. Already they have begun using pathos with

    Read More

  • Bud Light Ad Analysis

    1121 Words  | 3 Pages

    The axe man described above while holding an axe is also carrying Bud Light. When the male driver of the car see the Bud Light logo he knew he had to stop. The brand gave him the trustworthiness of the axe man. Even when the couple drive up to the chain saw man with a case of Bud Light, the axe man has doubts as the female did with him. The axe man’s man voice goes from the hoarse sound to a high-pitched screech when contemplating picking up the chainsaw man (Viralstuff 0:28). This bring a sense of humor to the commercial since this man switching from being menacing man to a little scary school girl person. But not the Bud Light drinker he is willing to do anything for the Bud Light beer. This moment demonstrates the reliability of the brand name; that anyone that drinks Bud Light brand is a person of great integrity. This event stimulates ethos or also known as

    Read More

  • Budweiser Ad Analysis: Clydesdales Brotherhood Advertisement

    725 Words  | 2 Pages

    I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”

    Read More

  • The Male Gender as a Performance in Beer Advertisements

    802 Words  | 2 Pages

    Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.

    Read More

  • Budweiser Rhetorical Analysis Essay

    691 Words  | 2 Pages

    Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • The Persuasive Appeal In The Bud Light Party Advertisement

    1617 Words  | 4 Pages

    An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement

    Read More

  • A Rhetorical Analysis Of Budweiser's Friends Are Waiting

    822 Words  | 2 Pages

    As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on

    Read More

  • New Belgium Brewing Campaign Analysis

    454 Words  | 1 Pages

    Ours Is Beer”. The shooting of the commercial took over three days. Most of the talent and crew came from the surrounding Colorado communities. The commercial also had a song from an artist named Devendra Banhart. Eventually, the commercial was a 16-millimeter film stock that had a mid-1970’s feel with Banhart’s music.

    Read More

  • Robert Scholes on Video Texts - Comparison

    2393 Words  | 5 Pages

    The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.

    Read More

  • Analysis of an Image Taken from a Calvin Klein Advertisement

    1315 Words  | 3 Pages

    In this essay I will describe an image taken from an advert and use visual methodological approach to analyse and depict the different set of meanings produced by this image. In order to explicate my ideas I will provide a brief outline of the picture. Then, I will describe a number of coded and non coded meanings and how the advert is employing a range of signifiers to communicate messages to the consumer and reinforce the brand identity. (Barthes 1972)

    Read More

  • Analysis Of Budweiser's Heartwarming 2014 Super Bowl Commercial

    1003 Words  | 3 Pages

    In the 2014 Budweiser and Golden Retriever commercial, the use of a golden retriever puppy contributes to the credibility of the advertisement; in a most basic sense, a dog symbolizes a man’s best friend. The actual speaker is not the puppy but Budweiser itself however since there is no spoken language, advertisers use the golden retriever as the face or spokesperson of the commercial to make sure the audience feels inclined to trust and believe what is being presented to

    Read More

  • Budweiser Advertising Essay Examples

    443 Words  | 1 Pages

    Once in the kitchen, not in sight of his date, he starts to dance in excitement of “getting some”, without realizing he has shook up the beers. After doing his “I’m going to getting some” dance, the young gentlemen hand his date her beer, she then proceeds to open the beer only to have it explored into her face. Researchers have suggested that program-commercial congruency is most effective when viewer involvement is moderate (McClung et al. ,1985; Park & McClung, 1986). I believe this is the reason the Budweiser commercials have made such a long-lasting impression on my memory.

    Read More

  • Beer Ad Analysis

    841 Words  | 2 Pages

    For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.

    Read More

  • The Usefulness of Structuralism as an Analytical Tool for Uncovering How Meaning is Generated in The Wizard of Oz

    1920 Words  | 4 Pages

    In the simplest form, there is a basic structural pattern to narratives, as expressed through Tzvetan Todorov’s explanation of narrative movement between two equilibriums. A narrative begins in a stable position until something causes disequilibrium, however, by the end of the story, the equilibrium is re-established, though it is different than the beginning (O’Shaughnessy 1999: 268). Joseph Cam...

    Read More

More about Budweiser Stand By You Analysis

Open Document