Budweiser Stand By You Analysis

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Budweiser is a domestic pale lager brewed in Missouri that can be recognized by most americans. The advertisement is called Budweiser: Stand by You, showing their unwavering support of the American population in times of wealth and times of need. They proclaim this support through a mass number of appeals viewers are only catching in the back of their minds, after all advertisements only need 1% of the viewers attention. The following dissection of the ad exhibits psychological appeals to the physiological needs of man, the desire for guidance, and the company’s need to nurture. While continuing to visual structures enhancing the importance of line, light, similarity and continuation. Following up with narrative structures such as epiphany, …show more content…

The husband promptly answers the call like a concerned parent. Budweiser is implying they heard the call to help fellow Americans and they answered it with no hesitation. The phone vibrating is accompanied by a low pitch hum that gives the viewer a sense of starkness and seriousness that ques the viewer to the severity of the situation about to be addressed. Upon arrival to the brewery production is halted and you here all the steam and machinery stop with a whoosh. Budweiser is losing money by the second when production is shut down, but quickly the viewer understands why when the whoosh ques again and a new colored can appear that proudly displays water. Budweiser is using their resources to help Americans by sacrificing their production and donating clean water. The stopping and starting noise goes hand in hand with the phone vibrating because it is almost instantaneous, showing again the no hesitation to lend a hand. Finally, in the end of the commercial the water is put on trucks to be delivered and the background of the background music rises as the eighteen-wheeler is headed off to deliver relief to those who need it most. The rising of the background music instills hope and pride to the viewer which leaves them with a positive outlook on life as well as

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