Bud Billiken Parade Research Paper

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Bud Billiken Parade The Bud Billiken Parade in Chicago, Illinois is the oldest and largest African American parade in the United States. It is the nation's largest back to school celebration that showcases the talents of African American students. The one-day community event highlights drill teams, marching bands, floats and appearances by the city’s celebrities and sports stars as well as those on the national stage. Past parades have featured Michael Jordan, Oprah Winfrey and President Barack Obama. At the 2017 parade Chance the Rapper was there giving out 30,000 backpacks for kids heading back to school. This strategy will help Chris Brown connect with the target audience and their families on a personal level as a parent. Especially, if he attends the event with his daughter. The events promotes a great cause and it receives overwhelming national and local media attention. iHeartRadio Music Festival Meet and Greet …show more content…

The iHeartRadio Music Festival brings together superstars from all music genres for one weekend every September in Las Vegas to celebrate the incredible range of iHeartRadio's 850 radio stations and the iHeartRadio App. This events presents two nights of non-stop live music from the biggest artists in the world! The weekend will feature Chris Brown and 20 other artists performing live along with never-before-seen artist collaborations, epic world premieres and legendary performances from music's all-time greatest hit-makers. Broadcast live to millions of fans on-air and streamed online across the iHeartRadio network from coast to coast, the event is the culmination of 8 weeks of massive promotion across iHeartRadio national and local stations and digital assets. This will allow Mr Brown to receive overwhelming positive media attention that will reach the target

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