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Function of media relations in developing the music industry
Influence of popular music
Influence of popular music
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Music has always been a way for people to express themselves, to share emotions and to escape, at least for a while, from the real world. It is, undoubtedly, an extremely important part of human life and history. On the last thirty years, music has changed radically, going from original, deep and real, to superficial and commercial stuff. In the documentary “Before the Music Dies”, directed by Andrew Shapter and produced by Joel Rasmussen in 2006, we get a whole new perspective of what is happening with the music industry nowadays, which might not be very comforting. Actually, the simple title of the video makes you wonder if music can really stop existing as we know it this days. How bad could the situation be?
The documentary starts making
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It’s not that I judge their focus on the radio, because I know this movie is not an actual one, but even so, I do not think radio is that important for music. Nowadays, radio isn’t used for listening to music, as we can download it easily form anywhere, so I don’t think that what the video says about it applies now, or at least, not in our country.
Also, some good artists, and supposedly very known ones, give their opinions and tell a little about their career’s story, like Dave Matthews and Doyle Bramhall II. The first one, is a renowned songwriter, musician and record label owner, guitarist for the Dave Matthews Band. The second one is a blues musician who also writes and produces songs. Before this documentary I had never heard of them in my whole life, but as they talk of them so mucho in the movie, I almost feel like I have known them since before been born. In other words, the documentary talks about them too
“Radio” is such a classic film because of the accuracy of the story. It received a 36% on Rotten Tomatoes (Rotten Tomatoes). However, I feel that it deserves a 90% or more. Radio’s character was very vibrant and true to life, and it resonated with the majority of viewers. However, not everyone felt that way. Radio was also discriminated against by a police officer. He had trouble communicating with the officer who had stopped him because he was suspicious, and because of that, the officer became frustrated and decided to arrest him, when he had committed no
If one were to look back into the world’s history, one would find that an important and consistent element is the world of music. Music has presented itself in various forms throughout its spread and through our identification of its magical realm, people have been fortunate enough to come across a means of relation. Whether it is blues and reggae or rap and pop rock, there is music out there for everyone. Music can serve as a stabilizer for some, a relaxant to others, and to many a form of inspiration.
After the first world war there were many changes to the way Americans lived their lives. During this time industry boomed and unemployed people now held jobs. The economy was growing, people were making money which allowed more time for leisure. In the 1920’s came a new era of music called jazz. Jazz changed writing, fashion, the way people spent their free time, it changed peoples thoughts and attitudes towards life and towards racial discrimination. The Great Gatsby portrays the wealth and prosperity of America along with the leisure time the rich had to enjoy music. The entire structure of America changed because of the roaring 20's.
Music has continued to change throughout each decade, but the 1960s was the most influential decade in the history of music. Starting in the early 1950s, rock music was first introduced. Major record labels were releasing new “cover songs” which were originally made by black artist, but now by white artist (Rock and Roll). These cover songs changed a few lyrics from the original songs to avoid copyright issues and to also make the song more appropriate for the white listeners. The biggest star of the 1950s was Elvis Presley, who was known as the “King of rock n’ roll”.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
Examine the relationship between the music industry and the radio in the promotion of music. The radio and music industry work symbiotically with each other, meaning that they depend on each other to help them grow, and be successful. The radio helps to influence music sales. Before the 1980’s radio was the most important broadcast medium for determining the form and content of popular music. The radio compiles play lists which combine the favourite tracks of all the different DJs and producers to provide a varied mix of music and introduces exciting new artists along side those more established.
Arguably since the beginning of mankind, music has always been seen as a powerful art form that is constantly changing. As music eras come and go, they leave behind their legacies of meaning to current and future generations. For example, Blues represented overcoming hardships, Rock ’n’ Roll expressed the fight for change, and rap music inspired the freedom of individual expression. But after listening to today’s music, I feel we’ve entered a period of digression where music is losing its meaning and “being replaced” with craftless and meaningless songs. Today’s music is like corn syrup; overly sweet and just unhealthy.
The music industry is an ever-evolving revolutionary entertainment industry for the masses. Music provides entertainment to all different masses due to the variety of genres produced. Music is a very profitable and complex industry. Music has expanded to a worldwide industry for musical artist to express their art through the form of song to the masses. Music not only appeals to the ears but to every aspect of a person. Music allows for individuals to explore and let their imagination expand as they here a song. Throughout the years the industry has undergone dramatic changes. Whether it is genres, forms of how it is distributed, or even the impact the artist have had. The industry is diverse and ever changing as the years continue. In the past 20 years the industry has changed with help of the technological breakthroughs and adoptions.
The FM DJ came to be a major influence on Britain's culture after the second World War. Some could say that the music of the early 1960s reflected peace, love, and happiness. However, with the start of the Vietnam War, the music began to reflect a more rebellious and turbulent nation. The revolution of this music introduced widely different sounds that the young people of the time were incredibly intrigued by. Artists like The Beatles, The Rolling Stones, and The Who were all over the top of the charts in America ("Billboard Charts Archive: 1960s. ). The BBC, however, would not play more than 45 minutes a day of the type of music that the youth wanted to hear because of the limitations on needle time -- the amount of air time for playing records -- which was the result of an arrangement that the BBC had with the Musicians' Union (“Pirate Radio”). Another strong factor would be that the decidedly traditional managers of the BBC looked at the new music with disdain and were thoroughly unimpressed. Enter Pirate Radio.
The idea that music does not directly affect the youth and culture of today is farcical, music has been the foundation of human civilization since the time of the cavemen. As long as there have been stories to share and cultures to pass down there has been music. While music was once a way to preserve that culture of a people, today it is paving the way to the destruction of modern values and culture.
Today’s technology plays a role in how we discover or experience music; the days when the radio station was the singular source for showcasing talent are gone. Limited mediums united in effort to manipulate what was heard. In addition, media which also consisted of television and print “rubber stamped” what the music industry put forth. Today, the internet has led to unfettered public choice and access to music; as well as it has had an impact on music because it allows fans to spectate the lifestyles of artists which has become equally part of the music. In essence, there are many more sources therefore, more diversity involved in discovering new talent. In the past, gatekeepers were in place to control or segregate music. Prejudices and fears were the product and the politics of that time, the focus was fear of assimilation. Taste in music was limited and primarily reflective of individual culture,
So, how much time does the average listener still listen to the radio? According to the Council for Research Excellence (CRE), the average American is exposed...
In the classical, romantic eras of time, musicians such as Beethoven and Mozart were the idols of music. Since then, more modern day musicians have taken the spotlight such as Beyoncé and Carrie Underwood. There just is not enough room for both genres to be successful anymore. There will always be a desire for modern day music; there will not always be a desire for classical music. I argue that instrumental music is dying due to the rise in modern day music, the loss of appeal to classical music, and the loss of job availabilities for instrumental performers.
Music has played a role in society since the dawn of man. Said to be the beginning of communication in early civilization, music and dance have influenced how we think, act and treat members of our own society. Song and dance is used in rites of passage ceremonies such as births, weddings and funerals throughout the world. Jamaican and Yoruba cultures have made many contributions to our society. The uses of this music as a vehicle for political issues, values, and beliefs have been used by many musicians from different cultures. I intend to discuss the Contribution of these two contemporary cultures music and their effect on society.
George Gershwin once said, “True music must repeat the thought and inspirations of the people and the time. My people are Americans and my time is today.” Over the years, no form of art has attached itself to humanity more than music. Music has been creating and destroying cultures in the Twentieth Century at a very rapid rate. Fads come and go, but true music and the heart behind it never dies.