Bros Pricing Strategy

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Recommended: The impact of pricing strategies on the marketing of consumer goods

The price strategy to be discussed below takes into consideration all the principles and factors that inform and affect the sphere of pricing of a product in a given market setting. The same will take into consideration the question of available competition and the effect of that competition on the pricing of the goods. Further, it will attempt to analyze the impact of the pricing adopted to market segmentation as well as to the overall target market. Finally, the commentary will interrogate the effect that the pricing strategy will have on the brand image of Coco Berries, and the strategy that will be preferred to canvass the costs and expenses incurred in transportation, storage and inventory of the final goods.
Leader pricing
Being a new …show more content…

Therefore, leader pricing would be the first strategy in order to introduce the product into the market. This strategy entails the deliberate setting of low prices so that the product acquires its place with regard to market share. Once the same is achieved, the price is increased gradually so as to attain a profitable position in the market. This strategy is exclusively used in introducing the product into the market and acquiring market presence and position in the long …show more content…

Depending on the quality and packaging of the product, the company may target the younger generation. The same will dictate that the product is packaged into a diverse range of shapes and sizes, so that the consumers may be in a position to afford the same regardless of their financial constraints. The price strategy therefore opens up the target market since the wide range carters for a bulk of the society.
Pricing of products has a place in the perception of the goods created on the minds of the customers and prospective customers. For instance, too high prices may portray the product as exploitative, which impacts adversely on the brand image. However, relatively high but within the price ranges of the competition may endear it as quality and deserving, especially if the company maintains very high standards of quality. On the other hand, extremely low prices portray it as a product of low quality and may also impact adversely on the image of the

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