The product that is being advertised is a bottle of perfume called Bright Crystal by Versace. The small, square, glass bottle contains a soft, translucent pink perfume. The bottle cap resembles a huge clear crystal, which is a little longer than the width of the bottle itself. The product is displayed twice and both look to have a mystical glow coming from them as if there was a light in the bottle. A model clutches a perfume bottle in her hands the same way someone would hold something very precious and dear to them. This product is a woman's second best friend after jewelry, perfume. A wealthy looking woman in an advertisement to sell perfume, Versace Bright Crystal perfume is actually selling a lavish lifestyle equating femininity with capitalism, by using lighting, color, and focal points to grab our attention. There is not a great deal of text on this advertisement. "Versace" is clearly displayed three times, assuming the advertisers know that the viewers go for the brand name more than the name of the product. We tend to buy things because of the label, luxury brand name, or because we see someone famous or wealthy sporting …show more content…
They can relate to the lavish life that this image portrays. The color white is used in the background. White symbolizes wealth as well as purity, cleanliness, and innocence. Her- well manicured fingernails followed down to her big, shiny diamond ring on her middle finger implies that she has money to keep herself up and supply those materialistic things.
Specifically, a Caucasian woman is used as a model in this image. She has long, curly, dirty-blonde hair that stretches along the side of her head on the same surface as the model is laying on which is a bed with white sheets and a white, fuzzy full body pillow. The model holds the bottle of perfume just inches from her face, as if she was just kissing the bottle seconds before this picture was
...he experiences of others. My interpretation of the image representing the perfume is it constitutes a sense of ownership to acquire the themes presented in the “A Love Story by Ralph Lauren” .This is done by placing the images of the man and the woman adjacent to the perfume which in fact establishes romance and aesthetics, a sense of beauty. The background that illustrates the images of the couple in the love story alludes to a colorful dramatic representation of bliss and radiant light. The background of the perfume also displays a white background throughout this allows more light to reflect on the product. Finally, in my opinion both of the images presented in the photograph fulfills the role that the advertisers of the product wishes incorporates. It captures our willingness to believe in such an existence even if our present reality express the opposite.
Perfume is important for a woman because its emphasize the style and mood that woman’s wear. A quote by Joybell C, “You are never fully dressed without perfume.” The ideal woman is an assortment of beauty, love, and attraction. Dior and Lanvin produce famous print ads that advertise women’s perfume. In Dior ad, it showed their new perfume called, “‘Miss Dior Blooming Bouquets.” which Natalie Portman partially clad in a wedding dress and she wear a black sexy body suit behind it. The white round shape words are in the middle of the ads, and the pink bottle of perfume is at the bottom. Lanvin’s perfume is called, “Marry Me”. A couple riding a bicycle together having a good time and staring at each other’s eyes which represent love
In the advertisement of Oh, Lola! Women’s perfume by Marc Jacobs, many signifiers are used to draw upon biased social narratives, including female stereotyping and objectification. To begin with, the advertisement utilizes a variety of elements to promote its core product-- Oh, Lola! Perfume. The model is wearing a translucent pink dress while sitting on a pink floor, against a pink background. The elements that are presented appear to all be through a pink filter. She is holding a perfume bottle that has a giant rose on the top, intentionally placed between her legs. Besides being the focus of photograph,
Concerning the ethos for this ad, it realizes heavily on its brand name to give it credibility. The brand name, Lancôme is presented five times on the ad. There is the main announcement of the brand name in bold, black letters, then on each of the products shown on the advertisement, which is four has ...
Her very warm outfit gives the picture a sense of emotion that can affect the audience outlook of the perfume on oneself. The lighting filter emphasizes shades shown by the product notifying that this is the best a woman can receive. The lighting looks to be coming from the sun angled downward on the woman and, the field of flowers colors’ blends in to give the flowers a more delicate look as women would look at them. The flowers’ colors have similar warmth matching the lighting. If the colors were to be an off color not matching the lighting, the photo would lose its focus of the warm tone the advertisement is bringing because of the different tone the color brings. The lighting on to the flowers causes the flowers to pop out more than other items due to the slight color difference; this pop out affection connects to the perfume name “poppy.” The lighting makes her stand out, making her the overall focus. The audience grabs an idea of how the flowers smell and wants to be involved in the peace that her body language portrays. The woman when wearing this perfume receives that power but still have a gentle image. The lighting being her power, which causes her to stand out, gives the audience a reason to receive the strong light in their life also. Women are expected to be loving and peaceful people to maintain an image for society, but also wants to have a powerful structure, however it’s hard to not be perceived as overly dominate woman living up to myths , that a good life consists of buying possessions and our body is not good enough toward
The advert is a monolog consisting of a male model who is physically built and toned. This symbolizes a successful man who is keen on taking care of his body. It also signifies a strong man who is appealing to the ladies. The first question he asks is if women want their men to have the sort of body he has. This statement portrays confidence and a high self-esteem. The ad passes on the message that men who use this fragrance need to be confident in how their look.
Red lipstick, a gold sceptre, a toppled gold and red throne, gold mirrors and gold interior wall and door trimmings. The iconic crooked crown on Katy’s head, an unworn red crown on the floor, diamond shaped perfume bottle, the symbolic linguistic verbal sign ‘Killer Queen’ and the syntagm ‘Own the Throne’ which signify richness, success and royalty. As explained by Mohan (1997), secondary layers of signified evoked emotions and hence, this advert suggests that wealth and royalty are virtuous. Furthermore, the connotation of the advert linked back to the sales pitch of the perfume that if you buy and wear the scent ‘Killer Queen’, you too could have a lavish and honourable lifestyle. This, in turn, underpins the ‘wealth is desirable’ ideology being depicted throughout this
While flipping through the pages of a fashion magazine, my fingers stop abruptly as my eyes catch an image of a nude man holding a clothed woman. The man has a muscular body and is effortlessly supporting the woman who's body is arched backwards, her arms hang in a swan-like manner. On the ground by her left foot lays a paint palette and her right hand is grasping a paint brush. The room that they are in appears to be a studio with press board floors, brick walls, and old unfinished wooden workbenches draped in cloth. The woman is painting a canvas with the image of the nude man. The foreground consists of the artist and the model, the painting and the easel, a stool, and a table with art supplies spread out on top. In the background, to the right of the canvas, stands a life-size statue of a woman facing the wall. The statue is a generic image of Greek statues from around 400 - 200 BC. In the right bottom corner of the page, a bottle of golden perfume called Tabu is superimposed on the page. The caption written in cursive reads, "Blame it on Tabu".
This advertisement is appealing to woman interested in buying perfume. Even if the buyer is not interested in perfume this ad makes you think that you need this particular perfume. The ad is very convincing and very well displayed. The company producing this advertisement has successfully caused the viewer or consumer to think twice when they see this ad and want to buy the product. This is what makes for a good magazine advertisement.
The main picture in the advertisement is one of an older man that appears to be a doctor. The picture has the man relaxing while holding a cigarette and correlates directly with the main caption of the advertisement. The picture conveys the message that sophisticated and intelligent people smoke Camel cigarettes. The picture also implies that Camel cigarettes are the healthiest cigarettes because doctors smoke this brand of cigarettes and doctors understand what the best is for their health. Another image in the advertisement is a woman smiling while holding a cigarette. This image correlates with the main image by appealing to the sophisticated and classy look. It shows that classy women also smoke Camel cigarettes. The picture includes a T on the woman’s face. This T is used to add another aspect to the message expressed in the text beside it. Lastly, the advertisement has an image of the product to show customers what the product is and what to look for when they are shopping. When a person sees the product in the store, it subliminally connects the person to the
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder presents its view of beauty to the consumer as the defining truth. The issue with the advertisement is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the society of today.... ...
his was our third group session, it was a different experience as I was the group leader this time around. In following previous protocol, I led the group by “checking in” and asking how everyone’s week has been going. As each member shared their feelings/thoughts and small comments, I had disclosed how nervous I was feeling about running a group for the first time among professionals in training. By disclosing such limited information, I noticed the group was surprised by my confession. One member flashed a smile at me in disbelief, while another member giggled to herself and said, “Wow, I would never have known you get nervous in front of people.” While it seemed to catch everyone’s attention, I used this opportunity to encourage participation by asking if anyone else had felt nervous/anxious this evening as well. As discussions and comments were bouncing