Bountiful Foods Marketing Strategy

Marketing Strategy and Programs

The business intends to stay focused on meeting the demand of the customer for high quality, delicious food in a beautiful setting among the vineyard and tasting rooms of Santa Ynez, Lompoc and Edna Valley’s.

Marketing Bountiful Eats will take marketing imagination to make the strategy work to gain a competitive advantage. Strategies will provide the way to achieve the goals of start-up market entry, delivering farm to table locally sourced vineyard menu- delicious food in a mobile environment.

The backbone of where to find Bountiful Eats is on the internet. The business will market online with a Facebook business website, Yelp, Twitter, Instagram and LinkedIn and have website traffic drivers through the use of internet search engine Ad’s. Websites are vital to letting people know who Bountiful Eats is, our value proposition, menu choices, where to find the vending location, hours of operation, a community involvement and blog link. Contact phone, email, mailing address and desktop fax number will be provided for booking private events. An online electronic brochure will be a feature on the site. The

electronic feature will be more cost efficient than print brochures and can be updated to reflect menu and price revisions since these two items can fluctuate.
The business will obtain membership in Visit SYV, the official tourism organization and place a listing on the “What to Do” - Food/Restaurants page.

A brief description of the business will be displayed with a link to the website. Membership will be valuable because the organization offers promotion of the member’s thorough extended PR resources including marketing to 6 million –plus people in Southern California as well as throughout the state of California, across the US and globally. Visit SYV target market includes who the business targets to serve, which are, people who have and are willing to spend more money when they travel. Why these people will want to eat at a mobile eatery is because the will be able to dine in the open environment of the scenic Santa Ynez Valley and increase their enjoyment while visiting the

area.
The business will participate in Solvang’s Third Wednesday by offering small bites to locals enjoying shopping at local merchants. This will promote the business to the local communities where friends and business partners gather every month.
Promotion by community involvement is ancillary as the proprietor already has a connection to the Gleaning group, nonprofit SYV Fruit and Vegetable Rescue. The business will offer assistance with transportation of select gleaned crops leaving Solvang to agencies in Lompoc, a selling destination. Many local chefs have participated in supporting this nonprofit by cooking for fundraising intimate sized dinner parties. The business will offer the same availability as the nonprofit grows its outreach in pursuit of its own growth plan.
The exciting part about operating this mobile eatery is selling food is about being part of a food service community feeding tourists and locals a delicious meal. Belonging to the local business communities of the multiple valleys in the Central Coast Region will be richly rewarding. The mission of bountiful eats is to provide delicious food and to have fun doing it. The business is authentic and believable because it reflects all that the American Viticulture Area embodies.