Swot Analysis Of Eat To Feed

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Contents
Executive Summary 4
Current Market Situation 5
Introduction 5
Target Market 6
Demographics 6
Demographic wants: 6
Product Review 7
Prices 8
Competitive Review 9
Channels and Logistics Review 10
Objectives and Issues 11
First-Year Objectives 11
Second-Year Objectives 11
Issues 12
Cementing Eat to Feed as a leading brand 12
Looking to the Future 12
SWOT Analysis 13
Graphic Representation of SWOT Analysis 14
Summary of SWOT Analysis 14
Mission Statement 15
Market Strategy 15
Positioning 16
Product Strategy 16
Pricing Strategy 17
Distribution Strategy 17
Marketing Communication Strategy 17
Social Media 18
Buzz Marketing 18
Word of Mouth 18
Marketing Research 19
Action Programs 19
November 19
December 20
January 20
Budgets 20
Fixed Costs 20
Variable Costs 21
Controls 22

Executive Summary

This marketing plan serves as a means to raise capital for establishing Eat to Feed, a café/pub located in Hamra, the heart of Beirut. The investment amount we need sums up to $350,000. We will require $200,000 in fixed costs for the first year, $70,000 for advertising, and finally, $80,000 for the general accomplishment of the marketing plan.
The concept behind Eat to Feed has been known as Suspended Coffee and has been in existence for more than a century now. This concept is essentially a way of giving back to society in a direct, trustworthy manner. A person comes into Eat to Feed and in addition to buying his/her own food, they can buy an extra meal-or portion of a meal-for another, less-fortunate person to pick up. We plan on focusing our marketing efforts on all modern outlets such as social media and the internet in order to give Eat to Feed, and the message behind it, maximum exposure in the least costly method....

... middle of paper ...

...ribution
Burgers 5 $1.5 0.7 9000 19% 0.133
Pasta $9 $2 0.78 4500 9% 0.0702
Sandwiches $7 $2 0.72 8000 19% 0.1368
Beverages $3 $1 0.6 11000 24% 0.144
Pizza $12 $3 0.75 4000 9% 0.0675
Salad $6 $1.5 0.75 4500 9% 0.0675
Dessert $5 $1 0.8 5000 11% 0.088

Breakeven point in $ : F/(∑W)
:$185000/0.707
:$261,670
Eat to Feed will breakeven at $261,670 in annual sales.

Controls

Quality control will be a priority for us at Eat to Feed. We will ensure that all members of our supply chain adhere to the strictest standards of quality and freshness. In addition, we vow to always keep our mission as a restaurant that wants to give back to society in a direct, obvious, fashion. Enforcing quality control along with us not losing sight of our original mission will surely increase our customers’ equity and loyalty, ensuring long-run sustainability and profit.

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