Black Lives Matter: Advertisement Analysis

226 Words1 Page
bulb-icon

Recommended: Analysis on advertisements

In a pepsi ad in 2017, Kendall Jenner appear in the ad handing a pepsi can to a policeman while protest were going on about Black Lives Matter.The commercial starts with a Black Lives matter protest and kendall jenner notices and she goes to the protest and hands one of the officers there a pepsi and he drinks it and after everyone is celebrating. Many got offended saying that just because she is rich an famous doesn’t mean she can solve the black lives matter issue with a pepsi can.Pepsi got a lot of hate for this ad. People were boycotting all pepsi product because of this. Pepsi finally took down the ad and everything wasn't completely back to normal people are still mad and disappointed at pepsi for even thinking the ad was a good idea.

Show More
Related

  • Black Lives Matter Summary

    1028 Words  | 3 Pages

    The issues of how technology is influencing our nation today has come into play with social media and surveillance in our personal lives. We use twitter, Facebook, Instagram, etc. to express our opinions on things and as a voice to inform people on what’s going on in today’s society. We have learned how to use the tools we’ve been given to change our lives forever; our government has access to all of our personal information in exchange for our protection against terrorism. In Bijan Stephen’s article on “Black Lives Matter” and Rebecca McKinnon’s chapter on “the Arab Spring”, they both touch on the power of technology in negative and positive ways.

    Read More

  • Analysis of the Documentary: Killing Us Softly 4 and the Role of Women in Advertising

    533 Words  | 2 Pages

    The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...

    Read More

  • Portrayal of Black Women in Media: A Discussion

    570 Words  | 2 Pages

    The Black Public Relations Society hosted a general body meeting titled, “Black Women in the Media” in the Tuttleman Learning Center. The meeting was conducted by two of the black female students one of which was the president. Going into the meeting, I felt eager to get talking about the negative stereotypes on women. Now that I look back, I didn’t even think about the black women of the LGBTQIA+ community and how they are portrayed in the media.

    Read More

  • A Rhetorical Analysis Of The Pepsico Campaign

    539 Words  | 2 Pages

    This company has made a grave mistake by releasing this commercial that will take some time to come back from, if ever. The communication of this ad should have clearly been thought out more. Clearly, using a white celebrity such as Kendall Jenner was not a good idea. Through -out the entire advertisement, it demonstrated the beauty and skill sets. Instead of using a white person to be the main source of the commercial, it would have been more received if using someone that clearly understood and made it clear what the black lives matter movement was all about. Being the CEO of the company, if trying to make a statement with so much controversy today, I would have made a team of different ethnic groups and joined together with ideas from each to make a great and a meaningful advertisement that would unite

    Read More

  • Black Lives Matter: Is Black Lives Matter?

    824 Words  | 2 Pages

    Black lives matter is a social media movement that went of the Ferguson, Gardner cases etc. Also very rapidly it was to show as a opposition to the police and cops. Somehow when saying black lives matter it was like saying all life matter don’t matter. It’s a touchy subject due to why people view things and for most case I can understand. I feel that the person that made black life’s matter didn’t mean for it to be just all about black life but to inform others around the nation that there is a special problem that is only happening in the African American community and we have fix that issue . we as a society has to recognize this that the African American are not making this up this its not something being politicalized its real and there’s a history behind it so we have to seriously.

    Read More

  • Pepsi Rhetorical Analysis

    1008 Words  | 3 Pages

    Pepsi is a well known carbonated soft drink that is sold all around the world. With a net worth of millions, Pepsi has featured many famous artists in our society, including the late singer and songwriter Michael Jackson. Michael Jackson, who was already at the peak of his stardom, had partnered with Pepsi for a commercial specifically aimed towards the younger audience who they referred to the ‘new generation.’

    Read More

  • Blacks and the Media

    1274 Words  | 3 Pages

    Racism and discrimination continue to be a prevalent problem in American society. Although minorities have made significant strides toward autonomy and equality, the images in media, specifically television, continue to misrepresent and manipulate the public opinion of blacks. It is no longer a blatant practice upheld by the law and celebrated with hangings and beatings, but instead it is a subtle practice that is perceived in the entertainment and media industries. Whether it’s appearing in disparaging roles or being negatively portrayed in newscasts, blacks continue to be the victims of an industry that relies on old ideas to appeal to the majority. The viscous cycle that is the unconscious racism of the media continues to not only be detrimental to the white consumers, who base what they know about blacks by what is represented in television, but also the black consumers, who grow up with a false sense of identity.

    Read More

  • The Importance Of The Black Lives Matter Movement

    1116 Words  | 3 Pages

    Black Lives Matter is a movement founded by Opal Tometi and Patrisse Cullors in response to the tragic death of Trayvon Martin, at the hands of a police officer. Black Lives Matter focuses on the importance of the lives of black people, particularly black men who are the constant target of police brutality in the United States. Other movements began as a response to Black Lives Matter such as the All Lives Matter movement. The focus of this movement was to combat the exclusive focus on the importance of black lives, claiming it marginalized the importance of other people’s lives. Movements such as All Lives Matter are not only unnecessary, but also harmful to the mission of movements like Black Lives Matter, highlighting the necessity for a

    Read More

  • Black Lives Matter: A Movement Born from Injustice

    892 Words  | 2 Pages

    "This is not a moment, but a movement," (blacklivesmatter.com). Black Lives Matter is a multinational activist movement that began in the African-American communities of the United States of America. The Black Lives Matter Movement protests against the planned violence and racism that oppresses black communities across the United States of America and in other countries. Black Lives Matter started in 2012 after the state of chaos caused by the Trayvon Martin case.

    Read More

  • The Role Of Black Women In The Media

    1599 Words  | 4 Pages

    The lack of diversity inclusion in the media and entertainment has become a major discussion in popular culture over recent years, specifically with the rise of trends such as #OscarsSoWhite. Although Hollywood has come a long way from the days of minstrel shows and having white actors use blackface to portray characters of color, it still has far to go before present-day media becomes truly representative of the diversity of America and the rest of the world we live in. For many years, actors of colors have struggled to find roles in Hollywood that were multidimensional, challenging, and impactful in the overall piece that they are performing in. Black women specifically are often confined to stereotypes such as the hypersexual jezebel,

    Read More

  • The Importance Of The Black Lives Matter Movement

    810 Words  | 2 Pages

    America is currently living in a period where racial divide is the highest it has been in a long time. There is a divide between police officers and citizens, but most notably a divide between police officers and people of color. Alton Sterling, Freddie Gray, Sandra Black, Philando Castile, etc. have all been cases where a life has been lost at the hand of a police officer.

    Read More

  • Unveiling the Paradox of Stolen Slaves

    559 Words  | 2 Pages

    As I researched the Runaway slave advertisements it came to my attention that not all of the slaves were “runaways”, and that many of them had been stolen. It made me wonder, were these slaves happy that they were stole? Were these slaves moved to a better place or were they suffering more than before? What gave these people the right to steal someone like they are a object and force them to do what they want them to do.

    Read More

  • Analysis Of Pepsi's Scary Halloween

    1046 Words  | 3 Pages

    Most people are thinking about Halloween in October so the time for publishing the ad fits perfectly. The ad was largely seen on social media helped this ad cross country borders into the United States. Pepsi’s Belgium Facebook page is more than likely the first place the ad was published, so it makes sense that most of the debate between to two soft drink supporters were done online. A Belgium blogging company, called Opusfidelis wrote, “The ad went viral within a few hours of being posted to the Pepsi Belgium Facebook page, getting thousands of shares and spreading to Twitter, Google+, and Reddit like wildfire” (2013). The ad reached this viral status on social media because the Coca-Cola supporters felt the Pepsi can was improved by wearing a Coca-Cola cloak where the Pepsi side felt the opposite. There was so much talk between the two sides about the “Scary Pepsi” ad that Coca-Cola even gave an unofficial response back. In Coca-Cola’s version of the ad, the original text that read, “We wish you a scary Halloween” was changed to “Everyone wants to be a hero!” Now the red cloak that was seen as a funny play on words before, now looked like a red cape. Transforming the Pepsi into a superior product, Coca-Cola, this unofficial response provided further fuel to the fire between the two camps and became the Coca-Cola supporter’s rallying cry. Both Coca-Cola

    Read More

  • The Importance Of Black Lives Matter

    1020 Words  | 3 Pages

    Why do Black Lives Matter as opposed to All Lives Matter? When a person thinks about Black Lives Matter, he or she may visualize African Americans fighting for justice and equality. The movement Black Lives Matter was created to bring awareness to the systematic racism, police brutality and social injustice that African Americans face on a daily basis. In contrast, All Lives Matter downplays the fact that black people are looked down upon in society. All Lives Matter may seem like an innocent title, but it emphasizes that justice for black people is not necessary.

    Read More

  • Coca Cola Union Case Study

    788 Words  | 2 Pages

    Different universities in the USA and Europe have supported these allegations by switching to Pepsi in solidarity for these communities (War on Want, n.d.). Carmen Garcia made a documentary released in 2009 called “The Coca-Cola Case”. This documentary focus on “the reality of union busting at the Coca-Cola at bottling plants in Colombia, Guatemala and Turkey” (GreenMuze,

    Read More

More about Black Lives Matter: Advertisement Analysis

Open Document