Blacks and the Media

Racism and discrimination continue to be a prevalent problem in American society. Although minorities have made significant strides toward autonomy and equality, the images in media, specifically television, continue to misrepresent and manipulate the public opinion of blacks. It is no longer a blatant practice upheld by the law and celebrated with hangings and beatings, but instead it is a subtle practice that is perceived in the entertainment and media industries. Whether it’s appearing in disparaging roles or being negatively portrayed in newscasts, blacks continue to be the victims of an industry that relies on old ideas to appeal to the majority. The viscous cycle that is the unconscious racism of the media continues to not only be detrimental to the white consumers, who base what they know about blacks by what is represented in television, but also the black consumers, who grow up with a false sense of identity.

In The Marrow of Tradition, author Charles W. Chesnutt illustrates examples that signify the thoughts that whites had of and used against blacks, which are still very much prevalent in public opinion and contemporary media. Chesnutt writes, “Confine the negro to that inferior condition for which nature had evidently designed for him (Chesnutt, 533).” Although significant strides have been made toward equality, the media, in many instances, continues to project blacks as inferior to whites through examples observed in television shows, music videos, films and newscasts.

According to Poverty & Prejudice: Media and Race, co-authored by Yurii Horton, Raagen Price, and Eric Brown, the media sets the tone for the morals, values and images of our culture. Many whites in American society, some of whom have never encoun...

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... model for how the entertainment and media industries depict black people must change. Despite the progress that blacks have worked toward since the days of slavery, society continues to give in to the monetary benefits of producing self-disparaging entertainment and media. It is not only up to the directors, editors, producers and writers to establish this change, but it should also be the demand of the people, or the consumer. If the images of black people in the media are improved the outlook within the community will improve as well. Not only will positive goals and achievements become more realistic for black people if the media outlets discontinue their practice of equating blacks with aggression, lawlessness and violence, but a greater good will also result for whites, which would be represented by a true autonomy and equality in American society.