Coca Cola Union Case Study

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COCA-COLA ANTI-UNION Coca-Cola is the most famous and “consumed soda in the whole world”, making this one of the most powerful corporations in the world. (The New York Times, n.d.). Since late 1930’s unions have been formed with a main purpose to improved wages, hours, working conditions and benefits for its members. Two different entities have been created ever since such as the Services Employees International Union (SEIU) and the American Federation of labor and Congress of Industrial Organization (AFL-CIO) constituting of about “56 national and international labor unions in the United States” (American’s Unions, n.d.). SEIU has been fighting for the rights and fair society throughout the years, supporting unions in other countries with …show more content…

In 2001 union workers sued Coca-Cola this time in Colombia (NACLA, 1967). The reason for the lawsuit was the violence and threats against union workers. During a yearly meeting of shareholders in 2005, Coca-Cola stated, “our company and our bottling partners have been accused of complicity in the murder of union members and the ongoing intimidation of union members and of the suppression of union activity in Colombia. The allegations are not true” (PBS, n.d.). The problem was treat with little importance until 2003 when an international boycott supported by SEIU started, and then Coca-Cola took it more seriously (Bloomberg, n.d.). This lawsuit was disappointing for the Colombian workers since Coca-Cola and its bottlers were found innocent by the Colombian courts(PBS, n.d.). After a period of time, this case was reopened in the United State where Coca-Cola archived to have “its name removed from the lawsuit” (Bloomberg, …show more content…

Different universities in the USA and Europe have supported these allegations by switching to Pepsi in solidarity for these communities (War on Want, n.d.). Carmen Garcia made a documentary released in 2009 called “The Coca-Cola Case”. This documentary focus on “the reality of union busting at the Coca-Cola at bottling plants in Colombia, Guatemala and Turkey” (GreenMuze,

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