Benefits Of Qualitative And Quantitative Methods

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Many companies use quantitative and qualitative methods to evaluate innovative projects. In this paper I will discuss these methods as they relate to UNICEF and their desire to improve their ability to communicate in rural areas where they go to provide disaster relief.
Quantitative Methods Quantitative methods involve converting projects to an estimate of some kind of future profit and/or returns from the project at hand. To achieve this managers, use statistical and mathematical comparisons of the projects. This method is not always reliable due to ever changing environments. Discounted cash flow methods and real options are the methods used most commonly.
Discounted Cash Flow: Discounted cash flow is broken down into two forms, net present
Some managers even come up with a type of scoring system based on the responses to the questions. Screening questions allow management to look at many important issues with the development project.
Research should be conducted before deciding on the right innovative technology for UNICEF’s ground personnel to use. The screening questions would be a good way to do that research. The current capabilities and the possibilities can all be determined using this method. The method will also help to figure the timing and the costs for developing and implementing the technology.
Q-Sort:
Has been used for purposes like identifying personality disorders to establishing customer preferences. This is done with a kind of focus group where each individual is given a stack of cards with an idea on each card and the have to arrange them in order of importance and at the end the group needs to come to an agreement on which projects are best. This method may be useful in coming up with what innovative technology would be best for UNICEF’s needs. This would create an environment where people can brainstorm ideas and agree on the right one. All individuals involved would need to make their decisions based on the technology and the costs and focus on the needs of UNICEF.
Conjoint

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