Rescue Heroes Research Paper

Question 1 (3 points).

Using the Stages of the Research Process flowchart below, describe the steps involved in the Rescue Heroes research program. Make sure to discuss the different types of research methods employed in the program (e.g., focus groups, etc.) and the outcome/information obtained by Fisher-Price from the studies carried with each of these methods

1. Defining Research Objective

To test a new product to see if there is an opportunity for Fisher Price to sought out and make a toy that was attractive to moms and boys, a friendlier action figure.

2. Research Design

Fisher price does use a couple focus groups to receive data but they do not have 20-30 as they think that is inefficient. They as use quantitative groups which measure

They identified that the name needed help a before they were called everyday heroes they came up with rescue heroes to give it more of an understanding who the characters were. The price they needed to stay competitive in this area. Fisher price Added story for better understanding of adventure and the lives of the different characters. They also Extended action figure line adding males and females to attract girls as well as teaming up with CBS to have TV series in showing the everyday adventure the character goes through and grasp the attention though the emotions of the

Recommend one other type of research project that might have helped Fisher Price increase the profitability of their Rescue Heroes line. (For example, you might consider projects such as: further advertising copy testing, test market research, or research conducted using actual sales data obtained from product commercialization, etc.). Briefly describe how the research project would be conducted and what type of outcomes might Fisher-Price expect from this research.

Although this product was quite a few years ago if they were to try to research this product today I would recommend. Advertising copy research. Copy testing helps determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. This came be reach though different mediums of adverting of which I would enhance social media.

Social media is huge in today’s age. Its ultimate value as an advertising media remains to be seen. Commercials on TV are important but many do not have the time for day to watch the TV for periods of time as most families are on the go. Therefore, with social media including you tube etc. Fisher price is able to reach out to mommies and kids on the as