Barclays Restaurant

843 Words2 Pages

At this point, we must analyse the strategy to use, the best strategy for our business, it is logical to assume that the objective and strategy is to capture the greatest number of customers and on the other hand, lay the groundwork on the market within a year. For this reason, one of the purposes of Barclays Restaurant is to anticipate the needs of the clients, with the aim to offer a range of products and services that meet their expectations. In accordance with this, we are going to give way to the strategic plan of the business. Our Vision is to be recognized as an original and multicultural restaurant, solid and professional, with human quality and ethical principles, which offer services and products of excellence. Our Mission is to …show more content…

Resource endowments allow companies to be different which reduces competition and makes it possible to reach new segments of the market. Thus, differentiation is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. In our restaurant, differentiation is one of our basic pillars therefore we placed our differentiation in the following keys • Product or Service: Our aim is to offer a product or service that achieves differentiation through some additional feature that complements its basic function. Achieving this will make us get an edge over our competitors. • Quality: Through our products and service quality we can retain our customers, achieving high rates of satisfaction and associate our brand to a long-term guarantee. All workers in our restaurant, including the superiors, we will all work hand in hand in order to give our customers the best products and services they can ever meet in …show more content…

• Communication and Image: One of the factors our restaurant will get obsessed about will be our communication system and our image to the public which make us closely watch this aspect because customers will perceive our image through advertising campaigns are very attractive promotions that remains in their mind. • Personal and Customer Service: Taking care of our customers is very important to us; we will try to create a long lasting relationship with our customers by knowing the needs and getting a way to satisfy them. Training our employees about showing love and concern to our customers, credibility, reliability, customer service and responsiveness are points that can generate a stable relationship with a client and achieve loyalty. • Distribution: Our customers can give great value to aspects such as coverage, reliability, distribution channels, and delivery times. Being the fastest or those with the best distribution network can differentiate us from our

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