At this point, we must analyse the strategy to use, the best strategy for our business, it is logical to assume that the objective and strategy is to capture the greatest number of customers and on the other hand, lay the groundwork on the market within a year. For this reason, one of the purposes of Barclays Restaurant is to anticipate the needs of the clients, with the aim to offer a range of products and services that meet their expectations. In accordance with this, we are going to give way to the strategic plan of the business. Our Vision is to be recognized as an original and multicultural restaurant, solid and professional, with human quality and ethical principles, which offer services and products of excellence. Our Mission is to …show more content…
Resource endowments allow companies to be different which reduces competition and makes it possible to reach new segments of the market. Thus, differentiation is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. In our restaurant, differentiation is one of our basic pillars therefore we placed our differentiation in the following keys • Product or Service: Our aim is to offer a product or service that achieves differentiation through some additional feature that complements its basic function. Achieving this will make us get an edge over our competitors. • Quality: Through our products and service quality we can retain our customers, achieving high rates of satisfaction and associate our brand to a long-term guarantee. All workers in our restaurant, including the superiors, we will all work hand in hand in order to give our customers the best products and services they can ever meet in …show more content…
• Communication and Image: One of the factors our restaurant will get obsessed about will be our communication system and our image to the public which make us closely watch this aspect because customers will perceive our image through advertising campaigns are very attractive promotions that remains in their mind. • Personal and Customer Service: Taking care of our customers is very important to us; we will try to create a long lasting relationship with our customers by knowing the needs and getting a way to satisfy them. Training our employees about showing love and concern to our customers, credibility, reliability, customer service and responsiveness are points that can generate a stable relationship with a client and achieve loyalty. • Distribution: Our customers can give great value to aspects such as coverage, reliability, distribution channels, and delivery times. Being the fastest or those with the best distribution network can differentiate us from our
High quality ingredients, various things on menu, make the food right infront of you; handcrafted preparation
Adopting a strategy of differentiation makes firms provide products and services what are distinct in some way valued by customers.
We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed.
Business strategy is the means by which firm’s plans to achieve its goals and objectives. It can also be termed as organization long-term planning. The strategy covers periods between 3-5 years and sometimes longer. Businesses use two major types of strategy, general or generic and competitive strategies. The overall strategy involves strategies of growth, globalization and retrenchment. The competitive advantage includes low pricing, product and customer differentiation. We will look at the business strategy used by Marks and Spenser (Cole, 1997). The company is a British multinational located at Westminster London and specializes in clothes and luxurious food products.
In the modern world of conducting business, any company that wishes to succeed must differentiate its products or services from others in the industry. Differentiation makes it possible for consumers to point out notable differences between one company’s products as compared to those of competitors. Differentiation helps companies build brand loyalty as the uniqueness keeps customers fixed on a particular product. BMW is one of the most popular automakers in the world today. It definitely uses differentiation as a strategy to beat off competition by building products that are innovative, detailed and incomparable to those of competitors.
Initially any business find a bit difficult to get valued for its services, so here our side responsibility is to do the best by providing excellent customers services we can so as to make restaurant popular.
The establishment of a restaurant is something which must be thought out in detail over a course of time and be planned with utmost care in regards to every aspect of it. The hospitality industry is ever expanding and is one of the most dynamic industries with new trends coming up regularly. A restaurant thus, must be planned in a way that it can keep up with these changes and reinvent itself in order to attract and retain customers over a period of time. A few of the most important aspects that come into consideration while planning a restaurant are the name, logo and location. However, the most important area to be considered is the concept, which is one of the defining factors, further branching out to various other criteria’s that are necessary
Customer relationship management They have determined the key factors in maintaining and building. their relationships with customers are to provide a problem free experience at their hotels and restaurants and to give each customer personal recognition. Their strategies to build these relationships. are the same as those employed to build their business, they are tied. to each other. They are currently developing a Group-wide Guest History network.
the customers in a good manner improves the image of the company and product as well.
• The magnificent increase in foreign population living in Spain, which makes restaurant such as ours to offer the meals of their origins. The idea of creating Barclays Restaurant arises with the aim of meeting the needs of customers both nationals and foreigners, offering a good quality product at a good price and the best service, with the final aim of obtaining some benefits, in addition to introducing us to a competitive market of Vitoria and to take advantage of the knowledge i have gained in the University. Concerning the conclusions of an analysis of the market, we are into a business with a high level of competition so the strategy to follow is innovation and differentiation.
Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.
However, not only the high quality standards of food affects the business, the staff who are presently providing the service are entitled to establishes him or her self with their tone (the sound of the voice), manner (the level of maturity), language and body language well enough to satisfy the customer and to make them appreciated of feeling more welcomed and values them as a proper customer. E.g. if a customer was about to speak the staff operating the till would say hello, may I take your order please,' and when their products are given Thank you and please come again.'
How important is it to exemplify exceptional customer service within the Food Truck Industry? In this unique industry, there are several components that correspond with exceptional customer service. However, the leading components of customer service all seem to start with health and overall truck appearance. Consumers look for these qualities in food trucks more than they do in conventional dine-in restaurants, mostly because they already expect the exact opposite. Competitors within the industry have usually found success by bringing these aspects to a visual level.
When you are in this business, there a lot of things you need to know. So I’m here to tell you what I would do and how I would do it, if I decided to open up a restaurant. One of the things you and I will need in this business is patience, perseverance, a high tolerance for stress, and a sense of humor. If you have those four things, you can be successful in the restaurant business. It’s all about keeping the customer satisfied in every area and enjoying the job while you do it.
Many people dream of running a successful restaurant, but only a few of them make their dreams come true. There are three elements that play important roles in the process of operating a successful restaurant. One of the essential elements is planning, a detailed plan could help you focus on the goal and clear the way. Besides, passion and managing are two other essential components, which could help you to operate a sustainable beneficial business.