Band Aid Advertisement Analysis Essay

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Denoted and connoted meanings must be included in the examining of Band-Aid advertisement. “Denotation of a representational visual image is what all viewers from any culture and at any time would recognize the image as depicting” (Panofsky, 1970). Denoted can be defined as the literal, definitional and obvious meaning of a sign (O’Leary 2015). In this advert we see a large, big veiny hand which can be assumed to be the Hulks. We can clearly see a Band-Aid wrapped around his index finger. The background can be compared to a fading light , it is white in the middle , then light green covering that , dark green layer that and then the edges of the advertisement are black . The corner of the picture is a Box of Band-Aids flexible plasters which …show more content…

According to McQuarrie et al 1999 visual elements are an important component of advertising In This Band-Aid aid advertisement it is clear that the main rhetoric is defiantly the intertextuality present. Intertextuality can be defined as “a mosaic of quotations; any text is the absorption and transformation of another. The notion of intertextuality replaces that of intersubjectivity, and poetic language is read as at least double”. In this advertisement it is evident that the intertextuality come from the use of the hulks hand. By using this as their rhetoric, Band–Aid’s goal was to influence an audience. There are many rhetoric styles that can be associated with an advertisement. It is distinct that ‘Fantastic’ style is used in this advert. This can be described as an impossible or unlikely photo, dream rather than reality and Idea not an object. When using a fictional character it is definite that the rhetoric style is fantastic. The use of Fantastic lures the reader in as it can be seen as escapism. Band aids use of this rhetoric style worked well for them as it gave their consumers something to thinking about in the sense of why did they use the

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