Feelie Advertising: Alpaca My Bags
The art of advertisement is dependent on its ability to persuade an audience to buy a product. In order to effectively sell its product, it must appeal to logos, pathos, and ethos or possibly resort to logical fallacies. The majority of movie posters, there’s an appeal to novelty, and by using the advertisement technique of claims, for example when your favorite orange juice is “number one,” this can be clearly seen at the bottom of the poster stating “London’s Latest, Leading Touch and Sense Organ.” Drawing attention to the fact that it is a feelie, and using a claim of being the latest to attract the Fordian consumers. Other common movie posters have large, stylized graphics depicting the main focus of its movies with very artistic, and attentive colors. In Alpaca My Bags, using the pop art style synergises well, and is no exception with the depiction of a llama, a briefcase, and a woman’s body figure. Finally the last technique used were niche targeting, where a company would advertise as effectively as it can to a demographic. Here the demographic being the Fordians, a rhyming scheme was used, the promise of being the latest and greatest technology, allowing them to fulfill their curiosity of
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Characterized by strong, contrasting colors, the popular use of color-theory backgrounds, usually using primary colors (reds, blues, and yellows,) for emphasis, it also can be defined by its use in popular culture, and its artistic themes of mass production and marketing. All of these can be seen, with the contrasting polka-dot backgrounds, clashing of reds and yellow, creating the “pop” effect on the brief case, and the alpaca figure. A feelie’s purpose was meant to be circulated in its world’s popular culture lasting for a short period before replaced by something new. Here that emphasises on the themes of the world’s constant consumerism, and marketing for the latest and
In society we are surrounded by images, immersed in a visual world with symbols and meaning created through traditional literary devices, but augmented with the influence of graphics, words, positioning and colour. The images of Peter Goldsworthy’s novel, Maestro (1989) move within these diameters and in many ways the visions of Ivan Sen’s film Beneath Clouds (2002) linger in the same way. Both these texts explore themes of appearance versus reality and influence of setting, by evoking emotion in the responder through their distinctively visual elements.
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
Three different types of visual sociology are mentioned in a visual sociology Wikipedia article. The method chosen for our project is to study the visual data produced by cultures. Some ways of doing this suggested in the article were to research different forms of “art, photographs, … advertisements.” This method was most applicable, considering it involved the analyzing of commercials.
Many of the ads related to and displayed images of ideals and traditions that were practiced in a typical 1950’s home. The colors are duller, often making use of pastels and homey colors. On the other hand, advertisements of modern times are often flashy and trite. Many make use out of bright colors, distorted images, and overzealous tactics to try to compete with other advertising companies and suppliers.
Maasik, Sonia and Jack Solomon. “Brought to You B(u)y: The Signs of Advertising.” Signs of Life in the USA: Readings on Popular Culture for Writers. Boston; Bedford, 1997. 172. Print. 10 Mar 2014.
Posters were used during World War II by the U.S. government to get a significant message across to their citizens. To analyze a poster it is important to think about the choice of color, placement of words and images, shapes, and emotional appeal ( Lunsford and Ruszkiewicz 91). All of these factor into the message the author is trying to explain to its viewers visually. In the poster “When You Ride Alone,” the message the author was trying to get across to Americans was the importance of carpooling. This poster successfully conveys the message through the words,color scheme and representation of objects.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
It will not be exaggerated if we conclude that we are 'soaked in this cultural rain of marketing communications' through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers' efforts eventually are "turning the economy into symbol so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements "are selling us ourselves" (ibid.)
In America, many have come to recognize Iran as a terrorist nation, but in reality, many Americans stereotype Iranians because they misunderstand the country and how it got to that point. In Marjane Satrapi’s graphic novel Persepolis, she gives her readers an inside look of Iran by writing about her childhood during the Iranian Revolution and the changes in her life during that time. The frames in Satrapi’s graphic novel draw similarities and differences between advertisements and the Iranian culture. After analyzing the Satrapi’s graphic novel to advertisements we will look at the similarities and differences of how graphic novels and advertisements use words and images to establish the visual rhetoric.
All in all, it seems that car companies can use posters to advertise their upcoming vehicle and get creative with it. It just goes to show this creativity of poster ads leads to countless ways of influencing and even repelling different consumer groups. Looking back, it also appears that behind these texts and images are tactful tools of advertising that can be manipulative and associative, and persuade to appeals of reason or emotion.
Sells, Peter and Gonzalez, Sierra. “Glidden, qtd. in Unit 11: Colors.” The Language of Advertising. N.p. 2003. Web. 8 December 2013.
Advertisements are all around us and they are a form of a marketing tool to encourage, persuade, or manipulate an audience to take some form of action. The advertisement I chose to analyze was the Rosie the Riveter We Can Do It poster. The poster was created during the 1940’s to encourage women to enter the work force as factory workers during World War II. The men had to leave the factory jobs to fight in the war. The poster is of a young white woman, Rosie the Riveter. She is standing in the front of the poster, which helps to grab the attention of the audience. She is wearing a blue factory uniform that has a small white and blue pin on the collar. The pin is of a woman’s face with the words “WestingHouse Electric Service 1942.”
Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.
Analysis of Film Posters Having studied film posters this term, it is apparent that certain forms and conventions are applied. [IMAGE]The major forms and conventions of film posters could include: A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character's name for promotion, and the certification will either to ensure that the right type of people are watching the film. An example of how different types of film (e.g. comedy, horror) poster use these forms and conventions to attract a certain type of person (e.g. teenagers, horror fans) would be a really scary horror film, which will use eerie images in order to appeal to horror fans. A successful film poster will accomplish attracting the target audience and persuade them to come and watch the film.
In the case of McDonald’s advertising the texts used are effective. They have contributed in attracting targeted clients to the company. The wordings are aesthetically pleasing and successful at getting the consumers to buy the product. The phrase ‘I’m Lovin’ it’ which is used in one the advertisements, indicates a piece of advertising that is particularly striking. According to Cross “propagandas is simply a means of persuasion”, which they have applied that to their place because it is evidently an artistic expression, yet is trying to sell something to the consumers.(Cross,149) The company has had to face are numerous. The company has been involved in quite a number of lawsuits, most of which entail trademark disputes. MacDonald’s has threatened many food production industries with legal action unless the companies drop their trading name.