Avrin Televison

When looking back to understand a generations, some look towards film, music, or literature. One less traveled avenue for information is advertisments. Advertisements can tell one more than the product’s price. the way the product was marketed gives a view of what producers at the time thought the consumer valued. For example the way the sandwich chain “Jimmy Johns” brags about it’s speedy delivery, tells us that the cusmosters value this speediness, or at least Jimmy Johns believes the cusmosters values speediness. This is fairly accurate, this generation does value the time saving tactics of Jimmy John’s. This technique of analyzing advertisements can be implemented in order to better understand the past. The Arvin TV made history with it’s sales and marketing in the 1950’s. Examining Arvin TV advertisements can give a glimpse into the 1950’s and what people of the times valued and desired..

Advertisements, like other forms of media, are often relatable to it’s markets audience. For example you are not going to see a bunch of little girls in a hot wheels advertisements for boys. This was especially true in the past because gender and race roles were more objectives. Keeping this in mind and using simply logic one can deduce this. Those who are displayed using the product in the advisements are either the target market or what the target markets hopes to be. For example an happy family in front of the TV, might be market those both happy families and families who want to mimic said advertisment. Among the three Arvin TV advertisements provided all have one male and one female. For example one has a man and woman, possibly a young couple, the other has an adult man and young girl on his lap, like father and daughter, the last h...

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... conclude the marketing techniques of the 1950’s Arvin TV reveals some common desires and values the 1950’s. Family was highly valued, not just any family but the “ideal” family. Men were expected to seek and create these families. Families were expected to be wealthy and not afraid to show it by having nice clothes, spacious living place and a stylish television set (from Arvin of course).The ideal family excluded the following non-whites, homosexuals, single women, and the poor. While it is entirely acceptable for men to watch woman on television for their entertainment of any form, but for a woman to own a television on her own or with her female lover, that is far from the ordinary and ideal. It goes to show that the threats of history can be found in many unexpected avenues. I leave you with the question, “What will they say about our ads in seventy-five years?”