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A paper on food advertising
Advantages and disadvantages of food advertising
Advantages and disadvantages of food advertising
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FOOD ADVERTISING
The advertisement of food has a big influence on the health of a country. It controls the countries diet by persuading consumers to buy their product, whether it is healthy or unhealthy. With Australia and America both being relatively similar westernized nations, with in each countries contemporary society they both have very similar aspects of food advertising. They are both dominated by unhealthy foods, represent unrealistic representations of food, and use subtle effects of advertising to persuade consumers to buy their product. While there are many similarities, there are some differences that are found when looking deeper into the facts of food advertising, including how Australia has a higher percentage of health food
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In Australia the majority of fast food outlets have clear and visible kilojoule information for their products, in contrast to America where the number of fast food outlets doing so is limited. An experimental study performed in Australia has shown that having kilojoule information presented on the menu encourages healthier fast food choices, and therefore leads to health benefits. (Morley et al. 2013) Respondents eating at restaurants that kept their kilojoule information private chose to eat meals with higher energy content. In comparison to this respondents who ate at restaurants that disclosed their kilojoule information chose meals that reduced their energy content by 500 kilojoules. (Morley et al. 2013) This endorses the idea that disclosed kilojoule information in fast food outlets encourages healthier fast food choices, representing Australia as being healthier in how kilojoule counts persuade customers to make healthier and more responsible decisions in regards to fast foods. While these kilojoule counts result in health benefits, issues may arise in regards to how true the presented numbers are. A study done in America has shown that of the restaurants that do provide kilojoule information, 40 percent of the information provided had 10 kilojoules less that what the food actually contained. (Van Horn 2011) While the majority of Australian fast food outlets have honest kilojoule information visible, only limited restaurants in America do so, and the ones that provide kilojoule information are not always
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
For instance, in McDonald’s grilled honey mustard snack warp plus small French fries, 420 calories 24g (6.0g saturated)that could be about six dollars. When fast food chains put labels on their food like McDonalds its consumer can’t blame McDonalds for selling them unhealthy food when they could see how many calories the food contains. Even though the article “Don’t blame the eater” is outdated, fast food chains have made a change for its customer by putting websites about their nutrition and even putting the calories table on the wrappers of the burgers or other food items. Zinczenko had many valid points on what fast food chain should do about the calorie labels. Then in 2011 many fast food chains had started to put the calorie charts on their food, but in 2015 the FDA has passed the labeling requirement for a restaurant which also go’s for retail food establishment and vending machines. So when it comes to people over eating it’s on them for not looking at the labels on the food. But it could also be that the food of the fast food is so cheap that people don’t care what is in their food and how bad the food is for them. Even if the families see how badly the food is they could still make an effort to exercise and balances how they
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
Best selling author of Eat This, Not That, David Zinczenko’s article “Don’t Blame the Eater,” blames the fast food industry for the growing rate of obesity in the United States. Zinczenko’s main idea is that fast food companies should have warning labels on all the food they supply. Zinczenko believes that since health labels are put on tobacco and preserved food product, fast food industries should put labels on today’s fast food. Discussions about the availability of fast food compared to healthier alternative were brought up as well. Zinczenko states that when looked at, a salad from a fast food restaurant could add up to half of someone’s daily calories (155). He believes that because of fast food, Americans are having more health risks, which includes an insane rise in diabetes. Some agree with Zinczenko saying fast food companies should be the ones responsible to show people the truth about their foods. On the other hand Radley Balko, a columnist for FoxNews.com, states that fast-food consumption ...
In David Zinczenko’s article “Don’t Blame the Eater” he explains the dangers of eating at fast food chains. Zinczenko starts off by talking about the popular news headline of parents suing fast food chains for making their children obese. Zinczenko then goes on to describe that he does have some empathy for these families because he, himself, used to be one of those obese children. He explained how busy his family used to be and how affordable it is to eat from these fast food chains. In his later life, he joined the Navy Reserves and lost all the weight he had gained and learned about the better food and the better nutrition to put into his body. Zinczenko, however, did know that not all kids were this lucky to fall out of this eating pattern. Following the story of his life, Zinczenko stated statistics of type 2 diabetes in children from before 1994 until now. Most of these stats are quite shocking to realize. After that Zinczenko then went on to explain how fast food chains do not display the nutrition facts on their food. They do provide them on their websites, or will provide them at the fast food chain if requested. Nevertheless, Zinczenko explains that the information is falsely given. These places will hide facts, and make it seem like their food is not bad when the calories are twice as much as the preconceived notions that commonplace consumers believe.
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
The way a product or restaurant is advertised will greatly affect the foods that are most often consumed there. For example, most people who go to a Chick-Fil-A go for the chicken sandwich or the chicken nuggets because they are best known for those. It is very seldom that a commercial for food on T.V. is about a healthy option at a fast food restaurant. Instead, commercials are about the new and most unhealthy options, Taco Bell nacho fries are a current example of
In the United States, food advertising has molded the way americans eat, lived and dined as a family and as consumers for years and has molded the in the wake of changing businesses and their demands, of the media, communication technologies, and cultural american history. Advertising, print media as well as television has been made to intrigue the minds throughout amaerican history and cause people to try new foods, to help spread the various types of cuisine throught the United States.
In American society’s everyday busy life, fast food is a commonly consumed meal . You can drive down a single road and often find more than five fast food chains’ restaurants. In a society where people are always “on the go,” a cheeseburger meal with a large soda is very easy to grab, and inexpensive. Although people might think it’s just a hamburger and fries, do they really know what is in the food, and how it is going to affect their bodies. Fast food has become a dangerous billion dollar industry, and it is harmful for the consumers. Those who know the dangers need to inform the others that they are taking a risk by pulling into that drive through, and putting their health on the line. Fast food is harmful for an individual’s health
For consumers who take their health into consideration when eating, calorie postings on menus will greatly impact their decision when making a food selection. (Diets in Review) The Food and Drug Administration has finalized menu labeling rules that will require calorie information to be listed on menus and menu boards in chain restaurants. The rules can also apply to vending machines and similar retail food establishments. Alarmingly, Americans eat and drink almost one –third of their calories away from their residence. If calorie information is given directly to consumers at restaurants, a huge change could be made in the lives of many Americans, by simply choosing to eat healthier. The menu labeling rule will apply to chain restaurants that
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
New nutrition laws are being created to help familiarize people with the high amount of calories in fast food. California was the first state to make a law requiring the calorie count of food to be posted on the menu boards (“Judge” par. 15). On July 1, 2007, the New York City Board of Health created a new regulation which requires the calorie count of the food to be on fast food menus (“New” par. 2). The New York State Restaurant Association is currently fighting to reject this law (“Judge” par. 2). The idea of putting the amount of calories on fast food menu boards is currently spreading...
Mikheil Chiaureli’s The Fall of Berlin was released in the Soviet Union in 1949, just under five years after the end of the Second World War. Like both of the other films reviewed for the purposes of this analysis, the setting for the film is the entirety of the Second World War. The film, which was released in the Soviet Union as a two part epic, with each part spanning around seventy-five minutes, starts the viewer off with the story of the two romantic leads of the film, Natasha, a school teacher, and Alyosha, a steel worker, as they meet thanks to Alyosha’s great accomplishments in his profession and acting as a exemplar of steel workers, having greatly surpassed the quota for production. Alyosha is then honored for his work, similar to