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Advertising effects on childhood obesity
Effect of advertisement of fast foods on consumers essay
Advertising effects on childhood obesity
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How is food advertised? What kind of food is the most advertised?Who do the food industries target when they advertise their food. Food is advertised in many different ways whether it is through social media, ads, television commercials, at schools, on public transit, and so forth. Most, food that is being advertised is food that is high in sugar, processed food, high in carbohydrates and fast food. All of these foods are very unhealthy to the children in society and as the years go by more children are being diagnosed with childhood obesity. As a society, there has to be a change in the way this food is being advertised to children because all these foods only affect the children because they are unhealthy for them. Children are so young and they are easily manipulated. What the food industries really want is to sell their merchandise, and they have no worries on how that affects the children. But what they do not understand is that the food that one advertises for children to eat should be more healthy. Although food is something one needs in one’s everyday life, frequently the food industry takes advantage of food marketing and advertising to market food to our …show more content…
In other words, the food that is being advertised to the children is usually foods that is unhealthy and that can the children gaining weight and probably becoming obese. These advertisements promoting poor nutritional quality are not good for the children’s health. The advertising of this unhealthy food to the children impacts how children are deciding to eat instead of wanting to eat healthier
One way that advertising is harmful is advertising poses health risks to youths. In a video titled, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” narrated by Anna Lappe, it talks about how advertisers target youths. In the video it states, “...only 16% of kids get balanced food.” Foods that are advertised the most,
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
Youth obesity is an escalating problem which causes harmful, unfavourable effects and can intensify and become fatal when it is carried on into adulthood (Chou, Rashad & Grossman, 2005). Such harmful effects of obesity include various cancers, cardiovascular, orthopaedic and metabolic diseases and several other disorders such as psychiatric complications (Lobstein and Dibb, 2005). From this, it is undeniable that identifying the relationship between the advertising of junk food and the increased rate in youth obesity is essential in order to generate suggestions or methods in which this may be prevented or reduced significantly. Advocates of health have been attentive towards the obesity epidemic and have been meticulously focusing on advertising as a causative factor as advertisements are consistently promoting junk food on television (Harris, Bargh and Bronwell, 2009). Suc...
Low-income youth and adults are exposed to disproportionately more marketing and advertising for obesity-promoting products that encourage the consumption of unhealthful foods and discourage physical activity (Tazi, 2010). These advertisements are a particularly strong sawyer on the diets, and purchases of children, who are the unfortunate targets of many marketing schemes (Tazi, 2010). Many people at or below poverty level cannot afford health care, or if health care is available to them, it is low quality and not always what they need (Tazi, 2010). This results in lack of diagnosis and treatment of emerging chronic health problems like obesity (Tazi, 2010).
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
in the UK. However this is not just a UK problem but also a global
Better Foods Corporation experienced a drop in market share due to the fact that their competitors are making misleading health claims about all of the healthy benefits the consumers are able to get when eating regular amounts of cereal. The competitors are not completely lying because the consumers could get health benefits from eating their cereal, it would just be an enormous amount. Since all of this is happening, my boss wants me to write an advertisement following in our competitors footsteps and also make these misleading claims so our cereal stops declining in the market share.
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
The food menu of McDonald’s is mainly created of unhealthy meals and drinks. Even McDonald’s try to add healthier choices in its food menu, but it still mainly focus on burgers and fried
The effectiveness of a food advertisement relies on its ability to appeal to the tastes of the consumer and cause them to buy the product. The frequent use of enlarged camera shots of the burger’s exterior and detailed representation of its components contributes to the portrayal of the relative power and presence of the product, a Big Mac, along with big white letters validating its size and small letters validating its modesty. The balance of portraying the power and presence of the product, while maintaining the impression that the product is simple and modest is a repeated focus of the advertisement. Even more importantly than appealing to the customer, the effectiveness of a food advertisement also relies on its ability to motivate the
All women desire beauty. As myriads of women seek a perfect body shape and attractiveness, they will have interest in having weight loss treatment. In fact, losing weight has come into a vogue. People, especially female, do not take their weight into serious account but follow the others blindly and participate in weight loss programmes. Patently, the main culprit of this phenomenon is the omnipresent weight loss advertisements. The slimming companies use advertising as a tool to inculcate the concept that being thin is equal to beauty into people’ minds. The repetitive weight loss advertisements seem to be successful in conveying the wrong message to every citizen. Some girls who are of tender age may easily be susceptible to the advertisements and participate in the weight loss treatment without a second thought. The weight loss advertising has definitely caused adverse effects on the youngsters and women. The adverse effects are in threefold. They are giving an illusion to women, coercing them into losing weight and providing a wrong means to lose weight.
McGinnis, J. Michael., Jennifer Appleton. Gootman, and Vivica I. Kraak. Food Marketing to Children and Youth: Threat or Opportunity? Washington, D.C.: National Academies, 2006. Print.
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.