Advertising: The Case Study Of Mcdonalds

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Recommended: Mcdonald's summary background and history

1. Introduction

The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac). McDonald’s is a large corporation in the fast food industry. It has been around since 1955 when Ray Kroc started the chain of McDonalds. It consists of over 3200 restaurants in over 119 countries. McDonald's start global expansion in 1971 they opened in different parts of Asia and European nations. McDonalds has many competitors like Burger King, Wendy’s, Hardees and many others. It is one of the popular companies of fast food industry over the world. One of fast and quick service restaurant in the world. They have many kinds of fast food meals that customer prefers with cheap prices. In addition, McDonalds innovate its products according to the …show more content…

If the sales in particular region such as Asia are slumping, it’s possible that they could be strong in Europe or South America. McDonald’s does not rely on one key source of income which is a significant strength for the company.

5. Successful Advertisement :
McDonald's care about the advertisements because they know the advertising can affect the sales by attracting consumers to buy. McDonald's spends on advertising more than other food company which mean McDonald's spent more than 2.6 billion dollars on advertising in 2011.

6. Partnership with best brands :
McDonald's offers only the most popular brands in its restaurant such as Coca-Cola. McDonald’s started partnered with Coca-Cola since 1955 when McDonald’s opened its first restaurants and required a supplier for drinks. McDonald's and Coca-Cola helped each other grow and expand around the world.

Weakness:
1. Core product line is out of healthy trend food :
The food menu of McDonald’s is mainly created of unhealthy meals and drinks. Even McDonald’s try to add healthier choices in its food menu, but it still mainly focus on burgers and fried …show more content…

Situational environment

5. Growth opportunities

ANSOFF matrix for McDonalds:

Market Penetration:

• Hamburgers, cheeseburgers, chicken products.
• French fries.
• Breakfast items.
• Soft drinks.
• Milkshakes and desserts.

McDonald’s is always considered as one of the most successful brands in the world. The market penetration strategy is selling the existing product to existing market. McDonald’s use the market penetration strategy to increase usage by existing customer and persuade existing customers to use product more frequently. The example of existing products are hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks. Milkshakes and desserts.

Product Development:

• McSpaghetti.
• McPizza.
• Masala Grill.
• McAloo Tikki.
• Royal Paneer.
• McArabia.

McDonald’s has always provided new products and new innovations to its customers. McDonald’s introduces new products into existing markets to grow and differentiate itself from other competitor in the market. There are many example about products such as McSpaghetti, McPizza, Masala Grill, McAloo Tikki, and Royal Paneer.All these in India since people do not eat beef. Also McDonald’s provided McArabia to take care to the Arab

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