Arm & HAMMER Case Study: Arm And Hammer

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Arm and Hammer Case Study
ARM & HAMMER is a well-established company with a strong reputation in North American market and yet its international expansion efforts are not as effective as expected by top management. Narrow product line is one of the limited factors, whereas management team does not operation successfully, heavily relying on acquisition as the preferred market expansion strategy. SWOT analysis of ARM & HAMMER’s assets and decisions reveals that the company has enormous potential for growth and increase in market share, however, the development of an efficient market strategy is essential. In particular, it is recommended for the company to invest more financial and human resources into competition analysis and international market expansion strategic planning.
SWOT Analysis
Strengths
ARM & HAMMER is a company that has many strengths. First, it is essential to mention its strong brand recognition and market reputation. For over a century of its existence, the company’s name because a synonym to baking soda. Brand recognition is an apparent advantage of the company because several generations are used to purchasing products marketed by ARM & HAMMER and they pass their preference from one generation to another. Brand loyalty also implies that competitors have fewer chances to take away the market share controlled by ARM & HAMMER because buyers are loyal to the baking soda and related products offered by ARM & HAMMER.
Another important strength is the control over and easy access to natural raw resources. As in any other industry, consumer and specialty products manufacturing largely depends on suppliers of raw materials. ARM & HAMMER eliminates the bargaining power of supplies and secures the steady inflow of raw m...

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... supplies) and manufacturing facilities. If this strategy is chosen for international market expansion, the company will also benefit by diversifying its brand portfolio. Consequently, the weakness related to low brand recognition of ARM & HAMMER will be addressed as well.
Finally, ARM & HAMMER has a successful record of marketing its products through retail. By meeting needs of ordinary consumers, the company does not fully utilize its potential to expand customer base by redirecting its attention toward industrial customers. Unrestricted access to raw materials may turn ARM & HAMMER into a leader in industrial product manufacturing. The orders for governments and businesses may boost profitability and extensively increase the sales volume, providing the company with extra funds that are critically needed for marketing efforts and international market expansion.

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