Yasmen Alaa Al- Deen Basalah .
ID : 140076692 .
Assignment 1 : ANSWER Q 1 ,
Product design : is create new product to be sold to the customer and must take into account what the customer need and what he want s , how new product will perform its functionality in an efficient , safe and reliable . The apple take 4 steps to product design . In my opinion this steps it’s a good and effective for the design of products because Apple always distinct in their products design and always will develop and improve their products .
The first step is PIXEL PERFECT MOCKUPS :
Means do the perfect mockup and look to every detail to remove all the mystery. Like open the Mac app store to buy and download apps . A lot of setting will make it easier for
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Then reduced to 3 , finally spend more time on those 3 to reduced into 1 design and implemented . Example : Apple want produce new phone must be designed 10 model and then choose the best three and then work on them for a long time to produce the final model .
The third step is PAIRED DESIGN MEETINGS :
Have two type of meeting . First meeting is brainstorming without constraints . Second meeting is production meeting and decide how to make designer and developers work . In my opinion , these step encourage creative thinking and start over when generated better ideas that is good advantages and assist to produce the successful product . It encourages employees to innovation , develop and succeed in same time meet what customer need.
The fourth step Pony meetings :
Since managers ask impossible ponies . The process is reversed to designs are prepared 10 to 3 to 1 and pixel perfect and then show to the manager to selection direction they want . This to avoid to request ponies .
This is important to understand when company replicate the same way of apple success , or if you want to improve your design and development teams approach
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In my opinion when apple focusing on narrow product line a good idea and successful . Because Apple always distinct and successful company and provide the best products . Also has always sought to customer satisfaction and reason for the success is due to correct way used in the product design process and production process. Where it has produced the mobile phone , tablet , computer and smart watch and other, even become the most famous companies in the world . Apple is considered one of the strongest and most important competitors in the technologist . If we look , for example , IPhone 7 and IPhone 7 plus , which carries a number of new features . Iphone phone 7 best IPhone phone company produced IOS10 system , and will be colored jet black , gold , silver and rose . Will cover the full color phone . It was the application of force touch on the Home button , and became a supporter of the 3D touch . Iphone phone 7 water – resistant and dust , has its own camera got to modernize and become faster and stronger than before , and a 12- megapixel camera . It contains a Iphone 7 plus two cameras on a 12 – megapixel camera . The Iphone camera specifications 7 background a 12 – megapixel camera and front – magnitude 7 mega pixels . Produced new wireless headphones. It may apple adopted the techniques and intelligent processor w 1 and work differently wireless headset 5 hours . Processor iphone 7 faster more 240time than the original version of the Smartphone . As
A good design begins with a creation or plan for the making of an object or service. It is a strategic approach towards a person’s (usually a client or target audience) required unique expectations. A design generally defines the specifications and parameters in achieving its main objectives. Often there are no key attributes as to what would make a design successful and interesting. Products and peoples needs and wants or taste often change and revolve around time. This brings a definite change in the market and its emerging’s trends. This cycle of evolution will always exist, but finally it is the factor of emotional response with the customer that will determine whether a product is successful or not. Whether the design is an object or it is a concept, the design that we see is an accumulation of various concepts and decisions that have been brought together from a variety of disciplines. In order for a consumer to view the design as something that is good it takes a unique combination of aesthetics, quality and ergonomics to make a design successful. Often we recognize a bad design at its first glance and a bad design often forces one to take in many confusing and conflicted content. So what makes our design/ product fail?
The iPhone 7 is finally here, but is it worth it? Is it the best Apple iPhone ever? What’s the difference between the IPhone 6s and the iPhone 7? People will go crazy over an Apple product. Whether you’re jumping to Apple for the first time or its finally time to get an upgrade. The A lot of people may say the iPhone 6s and iPhone 7 are just alike, but they are wrong. The iPhone 6s and iPhone 7 has a lot of differences between them. The smallest changes within the phones can make a big difference between them. These iPhones may seem alike, but they are different by their features, storage, cost, and performances.
Design is one of the elements of today’s environment. We can see it everywhere as ideas and messages find their visual appearance in communication, identification and navigation. It transmits meanings and imparts know...
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
Apple probably has the world 's best PR department. This is especially significant during the development and launch of new products, because in any technological company cannot call such a resonance with their innovations. Before the first time users are be able to see the new Apple product and touch it, the company carefully plans all its public appearances and mentions of it, leak control, organizes briefings for journalists privileged, closed the presentation that can be accessed by invitation only, and finally, it organizes early testing for pre-screened positive-minded members of the media. Nothing ride, on the rare occasions when Apple does not control the initial promise, it corrects this by using its powers to bring elaborate answers
Through Apple’s innovative enterprise approach, we seek to generate personal computing products which have higher quality at lower unit costs than the previously available one. In order to manage projects effectively in the program,
In the releasing of our new product we will need to exercise precise and careful observation of all incoming feedback channels. We will need to respond responsibly to any negative responses or defects that may occur. We plan on taking the information we receive and use it to improve our current and future products. We will need to also observe and actively participate in our factories supply chain management activities and operations. By instituting the correct decisions and observation methods regarding our evaluation and control of our new Mac computer and manufacturing factories we feel that Apple will be able to reach new heights.
Apple is significant to me since my Blackberry crashed twice (I lost everything). Apple’s Icloud stores all your information in one step in the cloud. Apple uses a fundamental HR strategy - Hire for innovation- the employees they hire are great talent, that fits the company’s atmosphere of we are the best.
What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt.
Apple’s business strategy under Steve Jobs was well executed. Apple was very cautious about the release of its mobile and tablets. Therefore, Jobs allowed long development cycles that encouraged anticipation and displayed new innovations with each release. A report showed that Steve Jobs strategy was to develop and sell brand new, innovative products of which blended art and technology to provide simple and streamlined user experience. This business strategy made Apple a booming company for smartphones initiating the launch of the first iPhone in 2007 (Apple Business Strategy Under Steve Jobs, n.d.).
The reason why Apple has been so successful is the fact that the company creates high quality, stylish and sophisticated products by paying close attention to details. Apple products are seen as an indicator of high social status symbol and company has a huge number of followers. Apple entered the market when no other company paid attention to design of products, like phones and laptops. The market timing was perfect. While other companies were focusing on creating products by using the best technology that they can get their hands on, Apple paid close attention to details that are almost least important to other companies while creating new products. I am not sure that the company focuses on creating products that people actually need, but the company actually comes up with great products and tells people what they actually want. This want then translates into a need for the consumers. No other company has the guts to do that. It is like the engineers creating the products, actually make them for themselves. The products are user-centric and the company places all its efforts in ensuring that the products are easy to use, in order to deliver a great user experience. The products are easy to understand and learn.
Client(s) may be in the first stage of our design thinking sequences (Archer, 1984, p. 67), and then the designer job is to explore what is the problem, what do we want, what do they need: to produce a design to meet the requirements. The initial design problem presented to the designer may be poorly and incompletely described (McDonnell, 1997, p. 45...
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations
Hence, at this stage it is to explore and experiments with models, dummies and storyboards so that we can portray a glimpse of how the design will look like in reality, not to mention this method also can be used to convey ideas so that they can be understood in this context.
In 2007, Apple designed the first touch screen phone and it was a huge change and after three years, everyone wants to buy touch screen phone and Apple became the super star of the smartphone market. Apple’s unique designs changed the definition of fashion in the smartphone world, sine then, apple become the leader of smartphone market.