ANN INC. have a many strengths. They have a strong brand identity and heritage. Well established within the USA. They have had well known celebrity endorsers and faces of the brand. They promote confident and style. They have an iconic style that is tailored for the modern working woman and that is always evolving to meet her changing aspirations and roles.Ann Taylor is a leading specialty retailer of women's apparel, shoes and accessories in the United States. The company's two brands are Ann Taylor and LOFT. One strength of ANN INC. is the actual business practices and products. The Ann Taylor brand is higher-end and targets women making above$150,000 a year. Ann Taylor has continued to generate strong sales and higher profitability. The brand is seeing stronger, more consistent performance driven by the continued execution of their multi-part strategy to offer customers an expanded assortment of fashion in all stores and online; to enhance the value by continuing to provide a balanced assortment across good, better and best price points; to be more targeted in our promotional strategy; and to elevate the shopping experience, both in-store and online. Ann Taylor saw strength across the entire assortment. Dresses, tops, skirts, suits, jewelry, accessories and shoes all have received positive results. The Kate Hudson …show more content…
capsule collection was also highly successful, and Weddings performed exceptionally online(ANN INC, 2014).. From a product perspective, the assortment is stylish and versatile, offering transitional fabrics and a strong offering in neutrals. Black, navy and camel will anchor the collection, with pops of color and a broad assortment of print, pattern and novelty items. The shoe collection, designed in partnership with Vince Camuto, is in stores and online has been off to an unbelievable start. Ann Taylor also is now offering special occasion dresses again, which have in the past been successful for the brand (WHAT’S IMPORTANT, 2014). LOFT is considered the lower of the two Ann Taylor brands, targeting women making between $75,000-$100,000 a year.
The brand has seen strength across the assortment. Leathers, woven and knit tops, casual dresses, denim, LOFT lounge and jackets all generated positive comps. Customers were most responsive to denim and color offerings in the last quarter. Similar to Ann Taylor, LOFT online continues to be a significant contributor to the growth of the brand, driven by the strength of the product offering. Customers responded to the expanded offering in both denim and LOFT lounge, resulting in another quarter of substantial growth(ANN INC SWOT,
2012). Another strength is E-commerce. E-commerce continues to be a major contributor to growth. Online sales have increased at a steady rate. This trend is expected to continue while traffic and conversion continue to be up at both brands. Combining ongoing investments in this platform and the client experience with a continued expansion of exclusive online products will continue driving results(ANN INC, 2012). ANN INC. greatest strength is its multi-channel initiative. Since this initiative was launched, ANN has been leveraging this new capability to drive increased sales and customer satisfaction. The multi-channel effort has made more productive use of inventory and has proven effective at clearing sale items while improving margins on that merchandise. Multi-channel has also provided management a better view of the online demand for marketing looks and key fashion. The company also has plans to invest in inventory that will better meet this demand. Overall, multi-channel has been a major win for ANN with more opportunity to come (PERFORMANCE, 2013).
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
Since the 1970’s Urban Outfitters INC. has produced a wide selection of clothing brands for the younger generation. Urban Outfitters INC. includes Free People, BHLDN, Anthropologie, Terrain and Urban Outfitters. The beginning of Urban Outfitters INC. started out in Philadelphia for college students, their fun loving affordable clothing appealed to students who were living under a college budget. It’s known for its “hipster” and “free thinking” clothing that would appeal to the younger generation. However in present day it seems as if the original purpose of Urban Outfitters INC. has been lost. The prices of clothing at Urban Outfitters and at their sister stores has increased drastically to where college students can barely afford it. Throughout the recent years Urban Outfitters INC. has found itself in multiple issues that effects the sales of their stores. For instance being reprimanded for their designs, being sued for stolen designs and having a president who supports anti-gay polictians. Considering all the negative aspects to Urban Outfitters and the loss of their traditional purpose Americans should not support Urban Outfitters Inc.
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
According to Exhibit 3, 50% of US Television Households are made up of the segment of Fashionistas and Planners & Shoppers. Females between the ages of 18-34 make up 50% of Fashionistas and 25% of Planners & Shoppers. Throughout history fashion has been viewed as a type of luxury that more recently is being harnessed by women of the millennial generation in this age demographic. Based on the data provided in the case, focusing on this scenario produces an increase of almost $115 million in net profit in comparison to the base numbers shown in 2007. Although TFC has never implemented a program like
Tommy Hilfiger leaves his urban competition behind with his strong International markets and the ability to open new markets where fashion has not been a top sale. Within the volatile industry of fashion, Tommy Hilfiger is seen as a much more stable brand. Their product appeals to a larger segment of the U.
It was another day shopping for clothes, nothing new, in fact I thought I was going to get something here and there, look else where and go home. As I was walking through a mall, I stumbled upon a store that I thought looked cool and casual. I thought to myself anything that was interesting enough to catch my eyes, had to be investigated thoroughly. As soon, as I walked in I new that I could easily begin to shop at the store for certain things I needed. Buckle is a clothing store that shares its store by selling Lucky Brand clothing. Now many people may disagree on the prices that are set on the clothing, however, in a society where being cool and individualism is valued, Buckle is the place to go. Interested in wanting to see what more the clothing line had to offer, I visited the Buckle website, noticing that everything seems to fit in place and markets what it is supposed to very well. The clothing line is for young men and women who want a change from their old shopping outlets to a more exciting, fun, cool and casual store. In the next pages we’ll explore what Buckle and Lucky Brand have in store for today’s youth and why it is marketed well.
As a response to the rough economic climate, it expanded its range of prices. For example, the company introduced an exclusive line of Elie Tahari professional women’s clothing, priced thirty percent lower than Elie Tahari’s main collection. The pricing strategy of offering customers a variety of quality and price points has greatly allowed Nordstrom to remain prominent to its customers throughout different economic cycles. Nordstrom has the ability to consistently be essential to customers rather than only offer a single price and quality point. As a result of this price strategy, customers were able to find attractive products at a price that fit their newly restricted budget better at Nordstrom than at their competitors. Nordstrom fits consumers’ needs that increase customer loyalty and programs such as the Nordstrom Credit card, and Mod card that help keep shoppers during and after the economic
Now, as with most business ventures, competition can be a disadvantage. Our research shows that there is already a high volume of undergarment lines in England, i.e. Stella Mccartney, Hanes, Mimi Holliday, La Perla etc. The great success of these lines is proof of...
With more than thousands of stores operating in over a hundred different countries, Tommy Hilfiger is one of the most recognized brands in the world when it comes to fashion. The designer clothes allow people to have the classy yet cool look at the same time. In this essay I will be discussing with you Tommy Hilfiger more specifically about the man of the company Tommy Hilfiger, Tommy Hilfigers growth as a global company, as well as its success and awards. As Hilfiger once said, “ The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream.”
At the high-end of fashion, the entrepreneurial spark, which is initially responsible for launching a business, is often linked to individual’s personality, values and set of skills.(Jackson and Shaw, 2009) Ms Margaret Howell is one of them, who is known as one of the Britain’s most respected designer and has been designing comfortable and classic pieces tailored in traditional British fabrics (Conefrey, 2013). Since 1972. In a world where over-exposure in the media is a norm, Ms Margaret Howell is modest and well-grounded in her manner and lifestyle. Similarly, she fiercely guard the quiet and personal authenticity of her eponymous
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What job does your character have (if they have one)? How can you show this in your scene?
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Brand equity: ladies from the high-class loves to but Herms and channel bags because it is brand