Ethan Grey: Expanding Into A Foreign Market

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We are a high-end undergarment designer who will be launching operations in England. Though currently we are solely in the U.S. we are confident that our product will be successful in other countries, England is our first country of choice to expand because after completing a country analysis, we believe that Ethan Grey will see the same success it has in the United States, if not greater.
During a S.W.O.T. analysis we concuded that there is a strong potential market in England. Ethan Grey is a line which uses the human desire to be as "perfect" as possible to its advantage. We have spent time researching precisely what the "perfect" man and woman is in the eyes of the English as we did with Americans. What we found was that people in the two countries are extensively different, this is because the way of living is different. The two do not have the same customs, the culture differentiates. Be that as it may, we also found that the ideology of a flawless individual is similar and many people in both countries want to be as close to this perfect image as possible. For example, the majority of users on Instagram and other social networking sites (which in the U.K. is expected to rise to 33.4 million in 2014) upload photos of themselves for friends and complete strangers to see hoping to gain positive feedback from them. People want to have glamorous lives and be as attractive as possible. This led us to developing our slogan, "Be Tasteful, Be Sultry, Live Classy".
Now, as with most business ventures, competition can be a disadvantage. Our research shows that there is already a high volume of undergarment lines in England, i.e. Stella Mccartney, Hanes, Mimi Holliday, La Perla etc. The great success of these lines is proof of...

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Yes, Ethan Grey is a fine line of undergarment wear for both men and women, it is one that I believe will do well in England so long as we move slowly and gradually into the market. The idea of E-Commerce is to allow Ethan Grey to garner name recognition, because Ethan Grey is a high-end designer brand, using E-Commerce along with effective marketing efforts can raise an interest in the product, this is a cardinal aspect of the success of Ethan Grey. The people in England are excited for new products, they enjoy hearing about "the next big thing" and with E-Commerce, Ethan Grey will become Englands "next big thing". Once it reaches that status, using the Greenfield Investment method instead of the Acquisition method to move further into England will give the market a sense of Ethan Grey being "fresh and new" which will help catapolt the success of the company.

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