Brand Designer And Brand Equity: Brand Designer And Brand Equity

Margaret Howell and MHL by Margaret Howell Comparison Analysis

Brand Designer and Brand Equity Introduction

At the high-end of fashion, the entrepreneurial spark, which is initially responsible for launching a business, is often linked to individual’s personality, values and set of skills.(Jackson and Shaw, 2009) Ms Margaret Howell is one of them, who is known as one of the Britain’s most respected designer and has been designing comfortable and classic pieces tailored in traditional British fabrics (Conefrey, 2013). Since 1972. In a world where over-exposure in the media is a norm, Ms Margaret Howell is modest and well-grounded in her manner and lifestyle. Similarly, she fiercely guard the quiet and personal authenticity of her eponymous

Margaret Howell are perceived to be of excellent quality, but maybe parent or even grandparent generation would buy. Therefore, Margaret Howell launched a new line to introduce some vitality and energy to the mono-brand. From 4P based analysis presented by selected detailed information, Margaret Howell is about blend traditional materials with sophisticated modern designs, playing an important role in brand identification and representing hand British simplicity, elegance and craftsmanship. And MHL is about great fabric with workwear austere design and represents unfussy modest aesthetic, playing a key role in penetrating and pleasing broader market, more commercial and younger. Actually for fashion luxurious company, diffusion lines are usually used to be a crucial channel to increase mono-brand awareness, recruiting younger consumers and generating reliable revenues by using more accessible fabrications and lower price points. (Pratt,

Nowadays she has to delegate some of the design work to a team that she oversees, but she says, “…it’s hard to delegate design…” (Johnson, 2014) So when Ms Margaret Howell is leaving her designer position, who will be in charge of it and whether he/she will represent the eponymous brand.

Lastly, craftsmanship and authenticity of its products is highly appreciated as well for largely using UK, Italy and France small specialist mills and manufacturers as suppliers. Well-made products, the convenience of location and ease of working, and the commitment of the staff are the benefits. However, there are also obvious weaknesses, an ageing workforce, undercapitalized firms, reliance on drive from owners, and as the handmade brands develop violently, there are not enough companies. It is a challenge for Margaret Howell as