Analyze How Delta Faucets Uses The Product Placement And Promotional Aspect Of The Marketing Mix

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The purpose of this report is to analyze how Delta Faucets utilizes the product, pricing, placement, and promotional aspect of the marketing mix. The innovative ideas, strategic marketing practices, and persuasive promotional campaigns put forth for this company’s success will be examined. Delta Faucet Company is known in the world of home improvement as a leader in home fittings. Alex Manoogian and an inventor revolutionized the market when they invented a single-handed faucet with a ball valve that could mix hot and cold water (Delta Faucet Company, 2018).
Delta Faucet Company is a dba for Masco Corporation of Indiana. Masco was organized in 1929 by Manoogian as Masco Screw Products Company in Detroit, Michigan. The brand's trademark name …show more content…

The main complaint is style. The company has taken measures to rectify this but are still struggling to catch up to its competitors’ style and design variety. Another complaint that some customers had was customer service and the use of their exchange, refund, and return policy. They complained that the customer service is sub-par and replacement parts do not arrive in a timely manner. Even though there are many choices in the affordable price range, to have a faucet that lasts and does not corrode, one must be prepared to pay a high-end …show more content…

Their first plan was to change the art design of their faucets. The research and design process for Delta Faucets has been a work in progress. President of Delta Faucets Co., Reinhard Metzger, said that “over the course of those 50 years, the company has learned how crucial innovation is and how to create products that are accepted — and demanded — by the consumers” (Tomkies, 2004). They conducted surveys, created focus groups, and consumer groups through the company’s website. Metzger is also known to be cost-conscious and is focused on the bottom

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