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Similarities and differences between mcdonalds and burger king
Similarities and differences between mcdonalds and burger king
McDonald's and Wendy's compare and contrast
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This McDonalds has some similarities and some differences compared to the McDonalds located in Washington Heights. You can see everything inside the McDonalds because the windows are completely see through except for some of the posters covering parts of the window. The posters on the windows are promoting the McDonalds value menu and the other one say you can win a new Xbox one. There is another poster promoting their white chocolate mocha. The McDonalds is located on a street corner and does not have an awning that extends into the street. The awning does not hold the traditional colors. The awning or storefront consists of the colors brown, black, and white. The McDonalds name is written completely in white, while it lays on a background of brown and black stripes. The brown stripes are protruding while the black stripes are lying in the background. Under this sign is another sign that sticks out in front of the main entrance. This sign is very small but has the McDonalds logo, but uses the colors red, yellow, and brown. The area is very busy and when I first look at the McDonalds there are four people standing outside. One is a Caucasian man in his 60’s and her is standing and scratching off a lotto ticket. He is wearing black leather driver cap, a black wool coat, semi dark blue jeans and rounded toes black shoes. His face was chubby, and he had a blonde colored mustache. One unique thing was that in his arm he was carrying a dark colored bag that said “American Liver Foundation. Your Liver Your Life.” A few steps away from him is Caucasian woman in her 50’s. She is wearing a long striped grey and black wool coat, blue slacks and black pointed shoes. She was slightly over weigh and was holding a white and red shopping bag f... ... middle of paper ... ...bvious because it was so cramped. One major difference in this McDonalds than the other Mcdonalds was that the janitor here was a young Caucasian male that looked like he was around 25. He had on the same uniform as the other staff member and wore black glasses. All the Janitors in Washington Heights mainly consisted of Hispanic women. This janitor though seemed frustrated because he really had no space to move or clean. People were cycling in and out of the restaurant. When I was there the African American woman next to me spilled her drink all over the floor. The janitor told her it was okay many times as she kept apologizing. I could tell he had a hard time by the moans he made and he kept running from one end of the restaurant to the other. Also since it was raining he constantly went to the entrance to mop, but was constantly stopped by the people coming in.
"McDonaldization.com - What Is It?" McDonaldization.com - What Is It? Rogue Valley Group, 2009. Web. 15 Mar. 2014. .
Kincheloe, Joe. The sign of the burger: McDonald's and the culture of power. Philadelphia: Temple Univ Press, 2002. 9-185. Print.
This video provides an overview of product diversification. It explains that there are two types of diversification, which are related diversification and unrelated diversification. In addition, the video informs that diversification often involves merger and acquisition activities. Furthermore, it stresses the importance of keeping diversifications balanced, as in some instances, companies that do not take advantage of diversification, can miss out on some benefits, and/or could experience negative effects. However, on the other hand, the opposite could also occur, because some companies that over-diversify, extend themselves too far and can experience detrimental and disadvantageous effects as well. The key is staying
McDonald’s workforce consist of 73 percent women and people of color making, 43 percent of them are franchise staff and 55 percent are suppliers; additionally, the company has two stores opening everyday in China (Singh, 2010). Furthermore, Lee and Kye-Sung (2000) states 49 percent of McDonald’s total revenue comes from the international market. Gibison (2008) states in order for McDonald’s to reach and increase consumers from diverse backgrounds and different cultures the company tailor its menu by added specialty food for different countries and cultures. An example is the company...
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
In my opinion, the author effectively explains how focused McDonalds were on getting “colored” people employment and how some of the ads they aired expressed just that message. I think that is very surprising how much a corporation like McDonalds has involved itself in helping to create jobs during the time they did and how they gave Calvin a promotion for the ads he participated in. I find it surprising because there was still a lot of racism in America and some people were just plain hateful and bold with their opinions. The surprising thing for me is that McDonalds did not care about the issues in the
Focusing on local produce – if McDonalds focuses on local produce, it has been shown that consumers favour this and trust produce from New Zealand, which may lead to an increase in profits.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
Also, the staffs are to wear the correct McDonald's uniform, so they will be easily noticed by customers, if they need help by the staff wearing black trousers and top with a McDonalds logo on the t-shirt.
Burger King’s core competency is fast food restaurant franchises specializing in made to order, flame-broiled hamburger sandwiches, particularly the “Whopper”. Using the strategy of industrial organization to capture market share Burger King offers a similar product (hamburgers) in a different way (flame-broiled). This strategy of product differentiation is part of the firm conduct category that Burger King uses to set itself apart from its competitors. In order to compete with its fast food competitors Burger King accentuates its core competencies in its marketing and product strategies, thereby leveraging market share.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.
At McDonald’s, the surroundings are quite different from those at Jake’s. When dining in, people are seated at small booths. The tables are not big enough for everything so tables my have to be moved together, people may have to sit apart or some food may have to be left in the bag. Sometimes there are greasy floors. Unlike Jake’s, McDonald’s customers are usually in a rush. They come in order their food and sto...
McDonalds is somewhere everyone has eaten at, but do they really know what they are eating? People today trust anyone with their food in order to save time for work and other important tasks. The time spent on cooking meals in America has "fallen by half since the mid-sixties" (Pollan, "Cooked" 3). Nutrition has been put in the hands of fast food corporations around the world, and they are unfortunately concerned more about money rather than health and nutrition. In other words, the food produced by McDonalds and other fast food establishments is the unhealthiest food people can eat and often leads to serious illnesses if consumed enough.