The Golden Arch Of The Universe Is Long Analysis

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The article The Golden Arch of the Universe is Long… explains how long McDonalds has marketed to consumers of color as aggressively as any large corporation. It is also explained how the world has changed from the early days of culturally targeted marketing and how awkward it was in the early days. The major point the article is trying to make is that the forty years between the slogan “Quality is makin’ it…” and “I’m lovin’ it” has helped “black” America both politically and economically. In my opinion, the author effectively explains how focused McDonalds were on getting “colored” people employment and how some of the ads they aired expressed just that message. I think that is very surprising how much a corporation like McDonalds has involved itself in helping to create jobs during the time they did and how they gave Calvin a promotion for the ads he participated in. I find it surprising because there was still a lot of racism in America and some people were just plain hateful and bold with their opinions. The surprising thing for me is that McDonalds did not care about the issues in the …show more content…

The reading changed my opinion on language both home and standard language because people in all cultures no matter the color of their skin talk differently at home. For example, in the article they mention the slogans and how they do not have a g at the end of the words “ I’m lovin’ it” when it should have a g at the end of lovin. It is crazy to think that you change the way you talk so differently from one place to the next but everyone also acts differently in front of their parents so it does make complete sense. People adapt to certain situations they are faced with and one of the things that change in those situations is the language we

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