The Importance Of Cultural Diversity In International Business

The international business have lots of challenge in foreign countries, especially the culture impact. If the company want to success that have to know the different culture well. Culture is a combine of a series of custom, norms and guidelines of specific social groups. It plays an important part as norm, guidance and impetus in the development of different nations and countries. Since the companys of the International business negotiations represent the interests of different countries and regions, with different social and cultural backgrounds and political and economic background, people 's values, and ways of thinking, behavior, language and customs differing, the negotiations are more difficult than in domestic. Different performance reflects different companys arising different values and different ways of thinking from different cultures.In today 's global business environment, developing successful business strategies and

However, recognition and understanding is at varied levels. For some industrialized countries, trade and the vulnerability of national cultural models in a rules-based environment is the driving force. For other organizations and nations, interest arises from social cohesion, human security and prosperity objectives. For the most part, international discussions have yet o result in concerted action. One thing is clear-the current global environment will require a global approach to cultural diversity initiatives.

Language has been described as the mirror of culture. The way in which people communicate, including using verbal and nonverbal language, messages are conveyed by the words used, by how the words are spoken, and through nonverbal means such as gestures, body position, and eye contact, these directly affects international business