Compare And Contrast Mcdonalds And Burger King

1363 Words3 Pages
bulb-icon

Recommended: Comparison mcdonald to burger king

McDonald’s and Burger King is one of the growing fast food organizations in the United State, and around the world. The two fast food is well known for it’ success because of the taste in burgers, fries, and other beverages. These two companies came from nothing to something. They work hard to make sure people enjoy the food, have good customer’s services, enough employees, strong committed managers, investors, and a well-organized team for the production of the company. Both companies have just the right amount to fill you up. They are some worth cheap from a dollar menu up to ten dollars. The two companies also see the need for the welfare of children by installing fun games in the building, and a yearly round games for all age group. They …show more content…

The company began in 1954 by Kroc, when he found a small business owned by two brothers Mac and Dick in San Bernardino. The small business serve burgers, fries and other beverages, but Kroc found favor in them and decided to create a McDonald’s all over. McDonald’s stakeholders consist of customers, employees, supplies, regulators, and investors. The company hold about 35,000 individual in nearly 120 countries, 1.5 million employee’s and about 65 million meals each year, and 18.6% market share of the entire global fast food industry in 2014. McDonald’s is an organization that recognizes everyone’s needs by treating them with dignity. Kroc had a philosophy which say “In business for yourself, but not by yourself”. It was basically a principle for the McDonald’s company, suppliers; and employees. Some of the social responsibility initiative carried by McDonald’s cooperation is to enhancing energy efficiency, enabling renewable energy sourcing, minimizing waste and increasing recycling in the restaurants. The company makes sure all food are well package due to climate like climate change. The Company also makes guidelines to robust framework for recycling, water, energy conservation, and waste reduction as well as an operational and engagement practices. McDonald’s also have a tendency to keep their equipment in good condition, where it can be used to help build and operate a more …show more content…

Despite all the criticisms people are making on the two fast food restaurant, I think people still love the food. Their fries is the best compared to other fast food restaurants. The menu is cheap and affordable from kids to adult meal. Although McDonald’s is cheaper than Burger King, they all serve similar items with different taste. Here is some of the prices on McDonald’s menu Big Mac $3.99, Cheeseburger $1.29, Quarter Pounder with Cheese $4.6 while Burger King’s run from $4.99 and above. Usually when I go to Burger King, I will have about $10 because the price is high. Some of their kids menu like Whopper is $3.49, Whopper Jr. $1.79, BK Double Stacker

Show More
Related

  • In-N-Out Burger versus Jack in the Box

    680 Words  | 2 Pages

    Quality, price, and the working environment play a big role in the restaurant industry. In-N-Out outweighs Jack in the Box by far. I would encourage anyone to take their business to In-N-Out Burger over any other fast food restaurants. In- N-Out is clearly the better choice. Every customer will enjoy the great customer service and the delicious food.

    Read More

  • A Comparison of "In-N-Out Burger" and "Fast Food Nation"

    1337 Words  | 3 Pages

    Often people buy a book at a bookstore after reading the first few pages to make sure that the book is interesting enough to continue reading at home. That is why Amazon has a “Click to LOOK INSIDE!” button on each book. It is the most important part of a whole book in order to catch potential readers. One would expect that both In-N-Out Burger and Fast Food Nation must have strong hooks at the beginning since they were both New York Times bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue of In-N-Out Burger, the author Stacy Perman writes not about the hamburgers or the company, but mainly about the phenomena that the burgers caused. On the other hand, in the introduction of Fast Food Nation, the author Eric Schlosser splits it into two different parts, a story about Cheyenne Mountain Base and a quick overview of fast food industry. Throughout the prologue of In-N-Out Burger, Perman successfully gets the attention of the readers by describing the facts in detail, which makes them want to turn the pages for further reading. On the contrary, despite Schlosser’s concise and precise narrative, the introduction of Fast Food Nation does not seem to make the readers want to read more due to his unsuccessful analogy and composition of the chapter. The introduction of In-N-Out Burger definitely draws more attention of the readers than that of Fast Food Nation due to the rhetoric and composition.

    Read More

  • Compare And Contrast Mcdonalds And Checkers

    902 Words  | 2 Pages

    With value meals and fast service being a top priority for McDonald 's and Checkers a family friendly environment is a must approach that both company have to keep in mind. When you dine in at McDonalds you are coming into an elegant place in which you can get loud and enjoy yourself. Kids that come to McDonalds love the fact that it has a place just for them, the Play Place. While parents are ordering food, the children can have a good time playing in the secured play area. Also McDonald is a company, which is known world wide through their advertisement on kid meals for children. About twice a month McDonald 's provides a change in the goodies for kids which brings every kid 's meal with an up-to-date toy promotion of the month, these toys usually come from current movie characters playing in theaters. On the other hand Checkers provides a more simple approach for family friendly environment. Checkers provides customers with a kids meal at a reasonable value though neither the kids meal nor the toys are advertised throughout television checkers still has children eating from their kid meals. Though both fast food chains provide a family friendly environment McDonalds most definitely provides more for families and their

    Read More

  • McWorld: The Globalization of Food Industry Empire

    823 Words  | 2 Pages

    In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html).

    Read More

  • Ray Kroc's Path to Success

    527 Words  | 2 Pages

    “If I had a brick for every time I’ve repeated the phrase quality, service, cleanliness, and value, I think I’d probably be able to bridge the Atlantic Ocean with them.” – Ray Kroc. He founded McDonalds and now all over the world you can get great food for a great price. Ray built the corporation on great taste, quality service, cleanliness, and value. Ray Kroc set the standards for all fast food restaurants, and began the chain of fast food restaurants. Ray Kroc is one of the most influential people in the world because he founded one of the most famous fast food restaurant businesses.

    Read More

  • The Globalization of McDonald's

    2634 Words  | 6 Pages

    Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)

    Read More

  • Compare And Contrast Mcdonald And Burger King

    1124 Words  | 3 Pages

    It depends on what type of food you get ranging from a burger, a chicken sandwich, or whatever else their menu’s have offer. As said before, Mcdonald’s is cheaper in the grand scheme of things, but really they tend to be generally the same in price. For example, a Big Mac at Mcdonald’s is $3.99 and a Whopper at Burger King is $3.49. Both restaurants have a dollar menu with different kinds of food to offer. From ice cream to burgers, they both have it. But, in the last few years Mcdonald’s has taken a few things off the dollar menu and risen the prices. While Burger King has more things on the dollar menu, that are actually a dollar! According to a survey done by Burger King, the average price of the items on their menu is $4.50. Ah, the drinks, something that most people need with their meals. The prices between soft drinks of Burger King and Mcdonald’s are actually different. At

    Read More

  • McDonald's: A Global Company

    1560 Words  | 4 Pages

    According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).

    Read More

  • Mcdonalds Case Analysis

    1425 Words  | 3 Pages

    As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone through quite a few changes with its changing CEO’s over the years, but the company seems to be on track with CEO Jim Skinner, named in 2004. Skinner was named the new CEO just in time to clean up after McDonald’s first ever quarterly loss. He succeeded by showing that McDonald’s revenue had climbed 11% during 2006 and net profits had climbed 36%. (Dess, Case 40 Pg. 1)

    Read More

  • Mcdonald's Case Study

    1423 Words  | 3 Pages

    McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.

    Read More

  • McDonald's vs. Burger King

    2860 Words  | 6 Pages

    customer at a time. They are more concerned with the quality of the service tha

    Read More

  • Analysis of McDonald’s

    1650 Words  | 4 Pages

    A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.

    Read More

  • 6 TOWS Analysis: Burger King And Mcdonalds

    1724 Words  | 4 Pages

    Product is fairly similar to competitors – the McDonalds menu is quite similar to many of its competitors such as Burger King and Wendy’s. This forces McDonald 's to have to lower its prices in order to continue to be competitive.

    Read More

  • Public Relations Overview Of McDonalds

    1294 Words  | 3 Pages

    McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day. It is one of the most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which it does business. Problems Faced By McDonalds And The Public Opinion Of McDonalds For many years, McDonalds enjoyed worldwide success built on a few well-known, highly standard conditions. The company with the Golden Arches served a simple menu- hamburgers, French fries, and milkshakes or soft drinks. The food was priced low, its quality was consistent, and it was served speedily from establishments that all looked alike and were extremely clean. However in recent years, McDonalds has seen its growth rate slow down and its dominant market position slip. There are various reasons for this. The main reason is the several allegations made against them by environmentalist and health experts. These allegations are: Destruction Of Rain Forests McDonalds sells beef. Many beef suppliers get their beef from Central and South American countries. These cattle farms are usually placed on rainforest land that had been cut and cleared. The poor soil of the rainforest can only sustain life (grain for the cattle to fed upon) for up to a decade (although the mean is 2 years). The beef suppliers must move their farms every few years and consequently destroy more rainforest. Rarely does the forest re-grow, even if replanted. 70% of the moisture that makes a rainforest a "rain" forest originates from the transpiration of the leaves on the vegetation. Once that vegetation is removed for a few years and...

    Read More

  • Mcdonald's Case Study

    1029 Words  | 3 Pages

    McDonald’s has been one of the biggest fast food chain corporations that has worldwide share in the food market. The company’s appeals were fast service, menu varieties, and affordability, which capture majority of customers’ psychological needs. Furthermore, McDonald successfully builds a relationship with consumer by promoting donation campaigns and vitally involving in societal activities. In recent years, McDonald’s sales decline is affected by food scandals causing public mistrust of its food ingredients, which deviates consumers from fast, cheap and convenient food.

    Read More

More about Compare And Contrast Mcdonalds And Burger King

Open Document