Analysis Of Salt, Sugar, Fat, By Michael Moss

718 Words2 Pages

Pulitzer Prize winning author, Michael Moss, talked about how food industries are spending trillions of dollars on processed food which essentially caused an increase of obesity over the past couple centuries. His #1 New York best-selling investigative report, Salt, Sugar, Fat, discusses a time when he visited the Kellogg’s company headquartered at Battle Creek, Michigan. After talking to representatives from this company about their food and how there is so much salt in their branded products. The company invited Moss to test their food products that did not incorporate any salt in the ingredients and as expected, the taste was bland. From this taste test, the company showed Moss why salt was so important in their products. Salt gives …show more content…

Food companies do whatever they can in order to promote their product even though they are full of salts, sugar, and fats according to the Monell Science Center. These industries engineer their food products so as to target your taste buds and cause you to crave for more. The end goal of businesses is to make as much money as possible while giving what the customers really wants---junk food. Moss continued by explaining an experiment between two groups of children raised on grocery foods and on home cooking. The results showed that kids who grew up with grocery foods craved foods that were salty or sugary compared to the other group who did not have this …show more content…

As of now, I am taking a business seminar course and I understand some of the ideologies and methodologies that businesses follow. One part of me says that it very clever that businesses are using science to their advantage in order to promote their product, but another part of me says that it is wrong that they are marketing junk food because it contributes to the increase of obesity in America. I find the idea the of marketing healthy food would benefit everyone in that businesses would be able to make their money and customers could live a healthy lifestyle. However, there needs to be people that would have to invent new foods that limits the amount of salts, sugars, and fat, yet still maintains a savory taste. I believe it will take time, but when the right foods are produced, then it would start trending and businesses would have to cater towards the health of the customers instead of causing unhealthy

Open Document